Cash discounting by North American Bancard? With a cash discounting program, you can actually kill two birds with one stone, and that is by selling the program to a merchant at an undeniable deal while also increasing your profit. Sounds unreal? Let me make it as real as things can get. First Let’s See How the Traditional Selling is Done? Imagine a 7 Eleven kind of store getting $10k via credit cards and paying $300 in fee on it. Now in order to sell your program to the merchant, you will have to reduce your profit and offer him to pay $250 in fee using your program and save $50.
A surcharge is an extra fee, charge, or tax that is added on to the cost of a good or service, beyond the initially quoted price. Often, a surcharge is added to an existing tax and is not included in the stated price of the good or service. The charge could reflect a locality’s need to collect money for extra services, a hike to defray the cost of increased commodity pricing, such as with a fuel surcharge, or an extra fee on your wireless bill for access to emergency services.
There’s an incredible amount of emotion that goes into B2C sales. Consider small businesses selling their product for the first time, or the first time someone buys a car. There is so much riding on that one transaction because it’s based more on emotion. B2B sales can be rather cut and dry—strategic and rational. There is a strategy in place to ensure the sale happens, and again, there’s multiple stakeholders on each side to help move the buying process along.
What is cash discounting? Cash discounting is just like the name says. It is a discount you will get if you pay using cash. The merchant has to pay the processing fees of credit card if the customer chooses to pay with the credit card. So, the merchant will surely increase the price to recover the fees. Now, if the customer decides to pay via cash, there is no need to charge extra fees, right? So, they will get a cash discount. The cash discount is only applicable if the customer pays via check or cash. A cash discount is a great alternative to a surcharge. Continuing the example, if a surcharge is illegal then what will the merchant do? Well, they will simply increase the product price to 102 and offer a cash discount of 2. Now, if the customer pays using a credit card, they will have to pay 102 but if they pay using cash, they will only have to pay 100. The 2 bucks discount will be given here. See more info on Best Cash Discount Program.
Convince buyers you’re the best choice: Fear and risk play a significant role in financial services sales. You need to convince buyers that you’ll help them minimize risk. Do this by sharing stories of other clients you’ve helped. Share the roadblocks they faced and how you helped them overcome those obstacles. Share your plan for helping your client minimize risk. All of these stories demonstrate that you can deliver on what you say you can. They help to substantiate your claims and convince buyers you’re the best choice.