Law firm web design services? When someone comes in and only sees the first 10 seconds of your video, they send a signal to YouTube. YouTube interprets how the audience interacts with your video. A powerful indicator is the average viewing time. As you can see, for me it is 30%. Let’s illustrate with a practical example: Suppose you have a clip displayed 100,000 times. The average display duration is 10 seconds. The second video only exceeded 10,000 views. Here, the average display duration is 50 seconds. The second clip will have priority. It is preferable to make quality video content.
Pay-per-click is a model of advertising where marketers pay a fee every time people click on their ad. Basically, it’s the process of buying visits to your site, as opposed to getting them organically via SEO or other types of digital marketing. PPC is one of the types of paid search. It’s similar to SEM (search engine marketing) but can also include display advertising (cost-per-click based), and affiliate advertising. Affiliate marketing is one of the popular ways people make money online these days. If your affiliate program is successful, you might earn quite a decent passive income. Basically, affiliate marketing is a type of digital marketing where a person partners up with other businesses in order to receive a commission for the traffic s/he generates for this business. Imagine this: you put a link to an external website on your own blog or website. Every time a user proceeds to this external website and makes a purchase, you receive a commission.
Website speed is crucial for success, without it users will become frustrated and Googles algorithms will lower your ranking. Nearly 50% of users expect a web page to load in 2 seconds or less. The technical set up of the site can have an effect on this and many big picture files will not help the site speed. Images should always be optimised for your website. Mobile device traffic is booming and is set to increase exponentially over time. Is you site responsive on all browser platforms and devices? If not you will be missing out on a huge potential client pool. See extra details at law firm website design.
Competitive keywords are often dominated by large brands with insane backlink profiles and deep pockets. Just take a look at the number of referring domains to the pages ranking for “best credit card”. The results are dominated by big players like NerdWallet, Credit Karma, and CreditCards.com, and the average number of referring domains (backlinks from unique websites) to the top five results is over 300. Ranking for this keyword in the short-to-medium term would be impossible for 99% of people. That’s why it pays to go after keywords in your wheelhouse. In this case, that might be something like “best credit cards for lounge access”. While the search volume and organic traffic potential are much lower than for a competitive keyword like “best credit cards,” there are fewer big brands to compete with, and you won’t need as many backlinks to rank.
Even if you already have impressive traffic stats, the more, the merrier. Guest blogging allows you to build a stronger online presence and reach the top of the SERPs. You’re no longer centralized on your own platform or social media network. You now have access to the guest posting site’s readership. You also show up more frequently in search engines and stay fresh in netizen’s minds. After all, you seem to pop up everywhere when they look up your eLearning area of expertise. A word of caution: avoid redundant posts that annoy prospects instead of drawing them in. For instance, you discuss the same topic on numerous guest posts instead of approaching the subject matter from different angles.
Just about everyone is using their phone to browse the internet these days. And if you really want to tap into the massive opportunities of mobile search, then you really do need to prioritize optimizing your web site so that it looks good on a mobile device. If you are into web development of space, then you are probably already familiar with WordPress and similar content management systems, but for those who aren’t, WordPress is a super awesome, feature-rich and extensible CMS that lets you build mobile responsive websites without having you to write a single line of code.
We are a full-service marketing agency specifically working with Law Firms & Lawyers, specialising in digital marketing (SEO & PPC), social media, copywriting, sales training, PR and graphic design. We also offer other complementary services to the legal sector with our partnerships. Our founder, Ben Trott, worked for a large national law firm in the UK taking their marketing department from turning over £250,000 pa in legal work to well over £2,000,000 pa. See additional info at Law Firm Marketing.