Trudy Darwin PR or the growth of a tech PR agency in San Francisco? The second factor you should consider is the health of your social media marketing campaign. We all know just how important a strong social media presence can be for any new business and tech-related firms are no different. This is another area where a professional can make a difference, but there are some things that you can do on your own that can improve the health and effectiveness of your social media campaign. Sound interesting? To learn more about creating a more effective social media campaign for your tech startup, contact Trudy Darwin Consulting and speak with the Tech PR experts today.
Best tech PR trends for 2020 – 2021 ? Journalism and Storytelling – storytelling has been slowly growing in popularity among many tech startups as customers like to know that there are real people behind the brand. In 2020, we will see an increase in editorial storytelling, as this method of attracting media attention directly influences decision makers, where the standard press release does not.
TDC is thrilled to announce we have been shortlisted for two Global Marketing Awards in 2020 for Best Integrated Campaign and Best Global PR Campaign. The Global Marketing Awards recognize and celebrate the world’s very best marketing agencies and most innovative campaigns across all marketing channels, regardless of where an entrant is located across the seven continents. The awards will feature 36 categories, and winners will be announced virtually on October 15, 2020 in an online celebration of excellence. The judging panel comprises of several stellar marketing experts, many brand side marketers, who know what it takes to shine and succeed in a competitive world. A Global Marketing Award recognizes the best in world class marketing. Read more information on Best Tech PR Agency San Francisco.
Thought-leadership also begins by looking at the media as a customer, and by offering editors content that will interest their readership. Relevancy is key. Pitching an estate agency article idea about house prices to an IT magazine isn’t going to gain anyone any coverage unless there is a technology focus to the article. The next challenge is to write thought-leadership articles. Begin by discussing the challenges or issues; and then consider and propose the potential solutions. It should conclude by responding to the key argument of the article, answering why a particular solution should or should not be adopted. Alternatively, it should offer some predictions about future trends and what needs to be done to achieve the ambitions of a market, the needs of consumers, or the needs of an industry.
Trudy Darwin has been delivering successful business and technology PR campaigns for over 20 years in a variety of markets and industries. Based in London, England and the USA, she offers a unique aptitude for complex technologies, digital business theories and consumer trends. Her team of international journalists are writing for top publications and her team of digital media experts support campaign objectives. Together with certifications in SPIN® Selling and Certified Sales Specialist (MCSS) her team has the expertise to convert customers in a digital age. Find additional information at Trudy Darwin PR.
Journalism has changed dramatically in recent years. The evolution of social media and citizen journalism — when ordinary people report on newsworthy situations — there is often very little, if any, fact-checking. Because mainstream media is no longer our only source of news, professional journalists are faced with the challenge of credibility. There is no shortage of companies and startups who want coverage, but journalists rarely have the time to research, check for accuracy and write the compelling article you want and need them to. For this reason, we see a push from mainstream journalists for more vetted sources. Cision’s 2018 global State of the Media report found that globally, 75% of media say that ensuring content is 100% accurate is most important for their organisation, even more than being first to publish.