Parkland SEO experts? Local SEO is essential to smaller businesses that operate on a regional, as opposed to a national, level. While national SEO focuses more on ranking in searches across the country, local SEO prioritizes appearing on SERPs in a specific location. This strategy relies on marketing your brand, products, and services to local leads and customers. Optimizing your local SEO means more website traffic, leads, and conversions since the strategy is more relevant to your base of local customers. Think of this focused strategy as a way to help you compete more effectively against larger national brands that have unlimited resources to spend. By focusing on specific local-SEO to-dos, you can neutralize the advantage of bigger brands that routinely optimize for broader keywords and rely on brand recognition, instead of value propositions, to bring in traffic. Further, 35% of all search traffic is local according to an estimate in a 2017 ReviewTrackers’ study. Without local SEO, your business could be losing out on a significant amount of traffic.
What is Local SEO? Local SEO is an act of optimizing your local business website so that you are found for the local searches in Google that are most relevant to your business. What is the difference between local SEO and organic SEO? Organic SEO is the practice of optimizing your business website to make it search-engine compliant, and get it ranked in SERPs for the relevant keywords. Local SEO is more about building relevant signals around a particular location. Organic SEO has its goal to get ranked as high as possible for a set of target keywords whereas local SEO aims to get into the local listing packs.
PPC is quite expensive nowadays. In 2019, businesses needed to spend much more on ads than they used to spend 10 years ago. However, with SEO, you can gain a lot of high quality traffic for free. By ranking on the first page on Google and Bing for your own set of keywords, you can get free traffic to your site. There is no cost involved by showing on the first pages in search engines. In South Florida, the value of ranking high in SERPs (search engine results pages) is even greater. This is a rich area, full of tourists and opportunities. Over 95% of local population and visitors are searching for places to eat, products, services to buy or things to do. By ranking high in the local searches, you can become visible to tens of thousands of potential customers. Read more details on Florida SEO Services.
Initially, the term “search engine marketing” was used as an umbrella term for the process of gaining both paid and free search traffic. Over time, the industry switched to using the term “SEM”, or Search Engine Marketing, solely for paid activities. So, what does this type of digital marketing mean? Search engine marketing refers to a form of digital marketing that aims at increasing the visibility of a website in search engines by using paid methods. In other words, it’s the ads you put out there on Google AdWords and Bing Ads. You can recognize paid search results in Google by the little sign “Ad” at the beginning of the URL. Also, Google puts these pages first in the search results. By combining SEO and SEM, you can drive quality traffic to your website. With the help of search engine marketing, you can put yourself in front of the audience that is actively searching for services and brands like yours.
With us by your side, you’ll be able to be found on the first page by both desktop and mobile users. Moreover, you’ll be found by customers who are looking for companies on Google Maps or reading for reviews. Request a free quote now and leverage our experience as a top South Florida SEO Company. There has never been a more a critical time for a business to maximize its online presence in the most effective way possible. You might have the best products and services, but if your company is buried in search results to the point that consumers don’t see you when they search, you pretty much don’t exist. Let us help you, give us a call and we will answer all of your questions and give you a FREE REPORT on your website. Search Engine Optimization is otherwise known as “SEO”, is one of the best tools that companies have in terms of increasing your overall visibility online. It allows them to bring in more visitors through natural or free organic search results. The 3 big search engines like Google, Bing, and Yahoo rank websites based on thousands of varying factors that they deem most important and they do so free of charge. By optimizing your site and a few technical aspects you will start increasing your rank in the search engines results, you will gain more visibility and will, in turn, see an increase in visitor traffic to your website. Find extra info at https://www.mrb.marketing/.