How to achieve great email deliverability? Your subject line can make or break your email marketing success. They’re the first thing your subscribers see and they use them to decide whether or not they’re going to open your email or just delete it without reading. The entire point of the subject line is to pique curiosity enough that subscribers just have to open and read your email. Boring subject lines like “Newsletter—May” or “Brand Updates” probably aren’t going to whip subscribers into a frenzy. There are a few standard subject line templates that many email marketers use: Questions: Using questions in your subject lines are a great way to engage your subscribers. Just make sure you either answer the question in the email or direct them to where the answer can be found. Example: “How can you grow your YouTube channel?”
If you’re entirely new to email marketing, we suggest you start with our guide to email marketing before coming back and implementing these email marketing tips to increase open rates. If you’re familiar with email marketing already, let’s get started off on the same page with a quick definition of what an email open rate actually is and what a typical open rate looks like. What Is an Email Open Rate? An open rate in email marketing is the percentage of the total times your email campaign was opened by subscribers. This is a pretty simple formula: Email open rates are often shown with other email marketing metrics like click-through rates, bounce rates, and unsubscribe rates, but open rates are a pretty important starting point for understanding how your email marketing campaigns are performing and where they can be improved. If you have a low email open rate, for instance, you can then test your subject lines, sender name, or any number of other details that might impact your campaign performance. You might also take a look at how often you’re sending emails to make sure you’re not overwhelming your subscribers.
Social Media Marketing (SMM): Simply put, social media marketing refers to the process of using social media platforms to attract traffic and attention. By using social media, you can increase exposure and build meaningful relationships with your customers. While everybody can benefit from SMM as a type of digital marketing, B2C and SaaS companies tend to get the most out of it. Social media marketing is all about listening to what your customers have to say, engaging in the conversation, and sharing valuable content. An example of a tweet from Andy Crestodina of Orbitmedia. Notice how he attracts attention by sharing valuable information (infographic), drives traffic to his website by posting the link and evokes discussion (53 comments!) Together, content marketing, SEO, and social media marketing constitute what is called “inbound marketing”. It is a marketing methodology that aims at attracting, engaging, and delighting leads. Some goals of inbound marketing include attracting users’ attention, driving relevant traffic to the website, and converting it into happy customers. Find more information at https://cbtemailextractor.com/blog/handy-telemarketing-guide-to-help-you-sharpen-your-telemarketing-skill/.
In order to achieve a high inbox rate, you need to ensure that your message is unique on every send. Otherwise, if you are sending the same message to thousands upon thousands of recipients, your message is likely to be flagged up by sophisticated spam filters and never reach the inbox. To overcome this, we have added macros, spintax format and formatting features. You can import the databases that you have scraped using CBT Web Scraper and Email Extractor and then use corresponding macros inside your message. For example, a macro such as %companyname% will replace %companyname% with the company name of each company inside the Excel spreadsheet. This feature is a great way of generating personal and highly targeted messages. You can also add text in spintax format to ensure that your email is unique on every send. Spintax format supports curly brackets and pipes. For example, Good Morning. You can also format your messages for an added visual impact.
What Local SEO Looks Like? A better question will be ‘what will local SEO look like in 2020?’ With almost 50% of searches on Google already having local intent, the importance of local SEO is and will be on the rise in the coming years. So, coming to the key takeaways for local SEO 2020, see the listed points: User engagement will always be the topmost factor in local SEO. The businesses with maximum engagement will be the ones prioritized by Google in its SERPs. With voice search getting familiar with smartphone users, it’s essential that you need to go for real-time keywords. Long-tail keywords and the ones in the form of questions will work! Reviews and ratings are another factor that will play a greater role in influencing local SERP rankings.
A study from Adobe estimates that millennials spend about 6.4 hours each day reading their emails. It’s not just millennials using email. Most people use email daily, and they check their inbox everywhere: while working out, eating, and even using the bathroom. Email marketing provides a reliable form of communication between your brand and your customers. It’s a cost-effective solution to reach customers where they visit every day — their inbox. Find out the other benefits that make email marketing a smart solution for communicating with your audience, finding new customers, and growing your business. See even more information at Email Marketing Blog.