Improve your marketing reach with explainer videos? Another big argument for favoring marketing cartoons has to do with the budget you have for your strategy. Online, people tend to judge the quality of your product or services by the quality of the content you deliver to them. This means that whatever pieces of media you are putting out to promote your brand should be nothing short of top-notch. Well, live-action videos tend to cost significantly more than a marketing cartoon video of similar length and scope. Actors, sets, professional recording equipment, props, on-site production crew… All these things add to the challenge – and cost – of live-action videos. And yes, you could try to produce pieces with a shoe-string budget, but then you are risk rubbing your audience the wrong way and presenting a lackluster corporate image that can be really harmful when first-impressions are concerned. On the other hand, professional-level animation made by an experienced studio allows you to produce top-tier pieces at much more manageably price-points.
Before looking at do’s and don’ts for a productive and worthwhile explainer video, one should first understand how to make an explainer video. How to make an explainer video? Writing a script : Making an animated explainer video is started by writing an elaborate script. The script must target customers’ needs and finds out how to address them. It’s important that companies do their research first. After completing the writing of the script, the next step is recording voiceovers. A professional voiceover should suit the tone of the brand and audience of the company.
But the rise of 2D animation as a marketing strategy is a result of more than just its various applications. These videos drive engagement, website traffic, and more conversions – giving brands an ROI that makes investing in 2D animation an excellent business decision. According to Oberlo, 88% of video marketers are satisfied with the ROI of their video marketing strategy and come in 2022. It is predicted that 82% of all consumer internet traffic will come from videos. Based on these statistics, the future of businesses in the digital eco-system looks to be in favor of 2D animation and video-based marketing. Read more information at https://www.fiverr.com/skotiskoti/create-a-fully-custom-animated-explainer-video.
Brand videos serve to introduce your brand to consumers who may not be familiar with your company. Product videos fulfill a similar purpose but go deeper into explaining a certain product or product feature. As such, this format is more top-of-funnel and serves to create greater interest in your brand. Animated videos can be used to put a creative spin on your brand or concept. In the climate of COVID-19, this can also be a practical consideration to replace physical actors. Who this video is for: Potential clients looking to discover new brands or existing clients looking to learn about new features.
Promos and demos are a great choice when you want to introduce a new product or service. A short clip can cover the marketing highlights of a product’s features and benefits. A demo is a demonstration showing how to use a new product or service. Try giving your audience step-by-step instructions together with an explanation of features and functions. Demos are especially helpful for building authority and credibility, especially when you’re working to convince buyers to switch from another trusted brand to yours. By comparing functions and features head-to-head, a well-crafted demo can help you quickly gain market share against well-known competitors. Read additional info at animation video.