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If you’re a visual person, a mood board may be the perfect tool for you to get inspired. You can create an actual board by cutting out and pinning printed images or make a digital one (Pinterest would be the obvious choice here). Simply collect all the images you feel drawn to—those can be other logos, color combinations, illustrations or graphics, go wild! You’ll see, your mood board will reflect what style and design features you are gravitating towards in no time. Think about how your business can be visualized in your logo. Simply Rooted is all about local, down-to-earth food and their vintage logo perfectly reflects that with hand drawn root vegetables. If you’re striving for a similar aesthetic, your mood board might include images of vintage logos, handmade illustrations and organic shapes and colors. Or take a look how the Rugged logo visualizes their “rugged” brand identity in a bold and rough looking word mark but still includes a luxurious vibe with a reflective gold effect. Your mood board gives you the opportunity to pull all these elements together. Find extra information on animate my logo. Branding is a proclamation. You hereby state that you will deliver on your promises and claims the company makes. Everything the company stands for should be spread throughout the organization too. Otherwise the company will be disconnected and customers will be confused and grow distant. If you are not willing to make promises you can’t keep, don’t state it on your brand. Branding gives companies a chance to let customers see the business for who we really are. This is the chance to be honest and open about what this company represents. The look, feel and message conveyed will separate you from the pack.
What on earth is a brand vibe, and how do I find mine? A brand vibe is how you want your brand to make people feel. Sometimes you might hear it called a brand personality. It should be consistent across your logo and content, and clearly set out in your brand guidelines. Just like we want our law firms to feel trustworthy and respectable, we want our yoga teachers to feel calm and gentle, and our party planners to feel organized and fun. With me so far? Once you discover your brand vibe, the logo making process gets 100 times easier* (*not scientifically proven). Spend five minutes right now writing down three or four words that encompass how you want your brand to make people feel. Got them? Good, you can scroll down to the logo design tips now.
A logo represents your company. How it looks tells potential customers what kind of business you have. Make sure your logo adequately represents you and your business. For example if your business deals in financing, you’d probably want your logo to be conservative, contemporary, or even high tech. Creating a whimsical design could elicit a “fleeting feeling” and take away credibility before you’ve even had a chance to prove it. The opposite could be true if you are a cupcake shop. A whimsical, light-hearted design to show off your creativity is more likely the way to go versus a corporate, conservative logo, as the emotional state someone is in when buying a cupcake is quite different than when investing your money! When choosing an image style you should consider your company’s philosophies and your customer/client profile.
So you’re designing a logo. It sounds like an easy enough task, right? Draw a circle, type in the company name and you’re done (I’ve literally heard a designer suggest that very process). Unfortunately, if you’re really worth the money the client is paying you, there’s a lot more to it than that. There are a million people in the logo design industry today dishing out crappy logos in bulk for crowdsourcing sites. How do you as a serious professional stand out from the crowd and produce quality logos that don’t suck? Read on to find out. Read additional info at here.