Health & wellness content marketing tips by contentago.com? What Is Customer Journey? Next, you need to identify which stage the customer is in when they are coming to particular pages on your website or which content they are interacting with. Depending on the segments, you need to build content that helps create awareness, provides a value proposition and gets the right information across to the customer to convert the lead to a customer. Awareness: In this stage, the goal is to attract customers to your products or services. Since this is the first stage, the customer needs to be provided with specific, engaging, educational information when they want to know more.
Today, most healthcare content is written for medical professionals and doctors, which is not something that a layman can easily connect to. The biggest challenge in healthcare content marketing is to create content for the patients, using less of the industry jargons and more explanatory content. Humanize your content by understanding your target audience and writing accordingly. This is especially important when it comes to optimization. Most SEO efforts use keywords like top orthopaedic when the patients’ searches are focused on their issues, like hip or back pain, muscle tear, joint pains, etc. Unless you use the keywords and phrases that the patients are looking for, the chances of your content being showcased in the top search results are limited. See additional info at healthcare content marketing.
One of the fundamental steps to a successful guest blogging strategy is picking the right websites. In addition to niche relevancy, you also need to look for sites that already have a steady stream of traffic. This will help you connect with people who are already interested in what you offer as a business. Always emphasize an actionable step when developing the page that you’re bringing traffic to. It should be related to the guest post you’ve submitted to the other blog. Otherwise, your link is nothing more than a disruption in your audience’s journey — a waste of time for them and a lost lead for you.
Lifestyle diseases such as diabetes, high cholesterol, hypertension, obesity, etc. are commonplace. A majority of the population either already has some form of lifestyle disease or is at risk of getting one. You can help them manage the condition with informative health and wellness articles. While working out at the gym is great, many do not find the time to make it to the gym. However, this shouldn’t deter them from staying active. You can suggest home workouts that do not need any equipment.
Contentago is an on-demand platform for niche related content specifically for health & wellness ecommerce firms, content marketing to aid health & wellness brands stand out from the crowd. Our awesome algorithm finds the best writer for your job, and they start writing your article. Why use us? In-depth Research: Whatever healthcare or wellness niche or topic you need content for, our vetted writer network of 25+ has specialists to cover you and your business. See even more info at https://contentago.com/.