Tayyab Shaikh‘s top guides for small business directors ? With more and more customers going online, looking for the best products or services near them, they are more likely to engage with the business they searched for within a day. To get maximum visibility, your business should be at the top of the list when someone queries for the product or service you offer. But getting on to the top of local search results is not that easy, especially after Google changed their local pack to the new 3-pack listings, like that of the above image.
Are affordable SEO services important? Tayyab Shaikh thinks yes, and here is why : What a typical cheap SEO package advertisement looks like. Found on Craigslist. This one promises #1 spot on Google in an hour! SEO is not a transparent process, therefore most unknowing business owners are too often fooled and taken advantage of by these types of cheap search engine optimization companies.Every small business owner is looking to save money, especially when it comes to marketing. Unfortunately, this may lead small business owners to seek the services of cheap SEO “experts”. While there are literally hundreds of shady firms that will quote you a very low price, while guaranteeing you first page results, it is wise to be careful and do some research before hiring them or even talking to them.
Tayyab Shaikh on SEO for small business: Profiles help all businesses, and it makes no sense to ignore maximizing the potential. Fill out the listing, make posts, encourage reviews and more to see even more of a difference. Getting this information accurate makes a business easier to find, adds legitimacy, allows for some keyword optimization and impacts local SEO significantly.
Creating video content is more comfortable than ever today. There are online tools to help you create video content for your business. Some tools come with ready-made templates to fit your needs – you can actually create a professional video within a few hours single-handedly. So, come with more video content this year, get more exposure in search engine results. Google has also started showing videos as snippets in answers to search queries. As a result, online businesses must use video content for their SEO strategy. When producing video content, make sure Googlebot can understand what your video is all about. Add a corresponding text reference in all your videos along with relevant keywords, meta descriptions, and titles.
Tayyab Shaikh on marketing for small business: Will Google turn the natural search landscape upside down in 2021? I doubt it. Although change is inevitable, you can survive or even gain an edge with a little vigilance. But don’t expect any relief from the merciless trend of organic results moving way down the search engine results pages (SERPs). Like any good content marketer, Google is focused on the needs of its audience – searchers. Eager to produce relevant results, the search engine constantly enhances its technology and relies on artificial intelligence to support results. Google’s BERT, for example, focuses on natural language processing (NLP), including searcher intent and the context of search queries. Fortunately, marketers still see traffic from Google and other major search engines. Organic searches accounted for 53% of website traffic in 2019, according to BrightEdge data. I don’t expect that number has changed much since 2019. Discover more information at Tayyab Shaikh Canada.