Behavioural Capitalism is a variant of capitalism in which human action becomes the most important factor for the production and provision of goods and services. This new influence of the large technology groups, which often exist only for a few years, is astonishing and astonishing, as is the development that their products have become an indispensable part of everyday life for many people and society at breakneck speed. A silent conquest and yet they are much more than just clever business models that can be easily integrated into the existing. These companies are only players on a playing field that has made their existence and growth possible in the first place. One thing that has too often been underestimated and overlooked so far is Behavioural Capitalism.
Behaviour means acting, tolerating as well as not acting. The processes can be conscious or unconscious. It is influenced and produced by stimuli. All of this may sound terribly abstract, but on closer inspection, behavior has always been used as a raw material, though not always so. We do not want to refer to the sale of indulgences in the Middle Ages, but to the insurance industry. It is aprime example of how the behaviour of the customer, often in the person of the representative, is researched, then evaluated by the company, and finally used to improve existing products, i.e. insurance, and to create new services. Only in this way were creative developments such as safeguarding one’s own death conceivable. Since these are immaterial, i.e. intangible goods, the behaviour of interested parties and customers is of outstanding importance. You can see this Video explaining what Behavioral Capitalism is.
Behavioral Capitalism concept was created by Andreas Herteux, a german economist, philosopher, publicist and author. Andreas Herteux founded Erich von Werner Society , a group dedicated to constantly analyze the global situation, arrange it, prepares it and designs appropriate models as well as theories for the representation of the reality. The Erich von Werner Society makes a significant contribution to the understanding of current and future world events. Extra info on Andreas Herteux, Erich von Werner Society and Behavioral Capitalism.
Behavioural Capitalismis basedon the raw material and production factor behaviour, which is created by the reaction of the individual to stimuli. He must first win this by skimming. There have always been such attempts, but it was the technological progress driven by the change of times that made automated harvesting in large quantities possible.
Behavioural Capitalismhas therefore becomefirmly established, but without being perceived as such. State-of-the-art technology enables a never-before-seen embedding that can penetrate into the most intimate areas of the individual. A development that requires closer scrutiny and must not continueto take place in the shadows, for an unleashed Behavioural Capitalismwould be an even stronger force than Financial Capitalism ever was. He would be a means of domination. You can buy the book on Amazon : Behavioral Capitalism on Amazon – Direct Link(no affiliate).
The Erich von Werner Society assumes that the planet and the people on it is approaching a new major period. These changes are because of or are accelerated by factors, which in combination and interaction with each other will trigger a new era: Change of the environment (e.g. due to climate change, resource exploitation, environmental degradation). A couple of the world’s most urgent problems : Air Pollution: Air Pollution is a global environmental problem that causes health issues and food shortages. Pollutants harm food supplies and crops, which further create problems for malnutrition and hunger. Pollutants also directly harm human life. According to Conserve Energy Future, 65 percent of deaths in Asia and 25 percent of deaths in India are due to air pollution. Although women make up approximately half of the population, there have historically been social barriers to economic and personal freedom for women. While much has been done to alleviate this, there is still quite a way to go, especially in the developing world. Women are disempowered from a young age, when they are held back from attending school for financial reasons or because of the perception that their education does not matter. Globally, women still earn less than men, and women with children tend to earn even less. This is a waste of potential and hampers progress on obstacles to global prosperity.