Category: Marketing

High quality virtual CTO services by Innovationvista? Digital transformation should not be feared, but fully explored – and where appropriate, embraced. Technological advancements have risen in recent years with the promise of improving operations for businesses in nearly all industries. They help businesses achieve a higher level of success that would otherwise be possible. CXOs need to know that their organizations may be left behind if they choose to allow their anxieties to stand in the way of digital transformation. Executives who allow their businesses to evolve with technology will make great strides, while those who don’t will lag behind. This process is inexorable, although it is occurring at different speeds in different industries.

But what are companies to do who who can’t afford the escalated compensation packages demanded by experienced C-level IT leaders, despite having the same needs for this expertise? Most courses of action involve a trade-off either accepting less experience than ideally wanted and/or higher compensation costs for the position. With any approach, it is a difficult challenge for companies with limited budgets to get the experience they truly need for these critical decisions and responsibilities. Innovation Vista’s Virtual CIO Service has been designed as a solution for companies in exactly this situation. Read even more details on fractional CTO services.

An advice every CEO should know about cybersecurity: Achieving information security compliance with one or more government regulatory standards for information security (i.e. ISO 27001, NIST 800-171, HIPAA, NYDFS, etc.) is good, but not sufficient to ensure real cybersecurity. Historically, cybersecurity has been an area that is housed solely in the technology department of a company, whether that consists of one or twenty employees. But more and more executives are understanding the importance of being not only knowledgeable but also involved in the conversations and decision-making process when it comes to protecting their data.

Over 90% of companies with dedicated sales teams have licensed a CRM system, and yet far fewer of these companies believe their CRMs are strategic in their impact to the top and bottom lines. Quora got double-digits responses to the question “Why do salespeople hate CRM?” “Why do salespeople love CRM?” had not been posted as a question as of the time of this writing. Why is it so challenging to get sales teams to use CRM systems? Contrary to some other commentators on this topic, I don’t believe the problem of low CRM adoption is due mainly to the systems being overly complex, or salespeople having limited grasp of software generally. Don’t get me wrong; some CRMs are no doubt too complex, designed by techies without sufficient input from real sales teams, etc. There are over 300 different CRM systems in the market today, and no doubt some are poorly designed.

The challenge today is that the pace of change is accelerating at an exponential rate, so we’re dealing with more changes coming faster at us than ever before. It’s one thing to acknowledge that and to accept the challenge of dealing with these changes in both our personal and professional lives – it’s quite another to realize the stark truth that this shocking pace of change is the slowest any of us will see for the rest of our lives. It’s strange to realize we will one day look back and see 2020 as a year in which the world dealt with relatively few changes. Considering COVID and technological change, political and social winds, medical and scientific innovation, it hardly seems possible; and yet, that is a truth embedded in the exponential change acceleration we’re experiencing. It calls for a complete revolution in how we think about change itself. See a few more details at tech stabilization.

The experts at Innovation Vista have brought our expertise together to collaborate on a unique approach to technology that we call Innovating Beyond Efficiency. Traditional IT strategies yield many efficiencies for organizations which invest time and effort into them. Processes are automated, systems are implemented to gather key organization data, and reports are standardized to analyze and communicate that data. These are valuable gains for an organization, and many of these capabilities have risen to the level of requirements for operating in the 21st century. Efficiency is nice.

Executive leadership, does your sales team suffer from significant churn? It all comes down to human nature. (Good luck fighting that). It may take a bit of time and education, but in the end I think we can count on smart people to figure out how to act in their best interest. The question for leadership becomes this: is your company culture setup to ensure that your salespeople will believe that collaborating on a CRM platform is in their best interest? It is possible that your salespeople’s resistance to using the CRM system has nothing to do with the system, and everything to do with their plans (or general expectations) that they will be leaving your company in the fairly near future. When that happens, they know that if they have their own spreadsheets or outlook notes or big chief tablets, they can bring very valuable information along with them. If it all exists in the CRM, THEY CAN’T.

The key to resolving this tension is to grasp when each of these behaviors is ideal; collaboration is powerful ahead of decision points, and teamwork is key after decisions are made. Decision points act as a fulcrum between these different modes of culture. The quality of decisions reached obviously is a limiting factor on the success potential of the teamwork phase of execution, as well as a factor on the success of future collaboration in the organization. For that reason, skillful decision-making and skillful shepherding of this cultural dance between collaboration and teamwork are two key differentiators for effective leaders (alongside talent acquisition and mentoring). Find extra details at aligning it with business.

Award-Winning trade show displays best rental offers? You only have a few seconds of someone’s attention before they move onto looking at something else. Your sign needs to reel them in, and, to do that, it must grab their attention and keep hold of it. Consider using a graphic image that has bold colors or is striking to the eye to get people to stop and look. Once they have their eyes on your sign, they may think your sign is interesting and decide to come over and check out your booth. Think about it from your perspective. If you were in their shoes, what would make you say “wow, that looks like a cool booth” or “I wonder what kind of stuff they have…” and walk over to them? You need to get attendees out of the aisle and to your booth. After that, you can tell them more about the story because you’ve already got their attention.

They are eye-catching and easy to assemble. Every 10×20 trade show booth is entirely customizable and built around your needs to give you a professional trade show presence. The ultimate in lightweight, portable & affordable shelving trade show booths! The InfiniLite line of displays is the flagship booth for our company! We are the original manufacturers of this trade show booth style. Our 20′ Fusion exhibit displays combine multiple materials to provide maximum functionality, efficiency, cost effectiveness, and presence. These custom trade show exhibit displays originate from our Custom Display design team.

What are the most important considerations in planning a trade show booth that stands out on the convention floor? With so many companies competing for your potential client’s attention at a trade show, it is important for your trade show booth to look attractive and draw attention, clearly showing WHO YOU ARE and WHAT YOU’RE SELLING. You may only have a few seconds to grab a potential client’s attention before they’ve moved on to the next exhibitor. Attractive displays, bold messages, and large format graphics help grab the prospects attention! Infinity Exhibits has professional designers to assist you with eye catching graphics, stand out logo representation, and ensuring that your booth is designed specifically for YOUR target market. Contact us now for a free 3D rendering so we can assist you in the design of a booth that WILL stand out from the crowd on the convention floor. Read even more details at find here.

Just like with in-person trade shows, think about the type of show and the audience you’re expecting, and then select the reps that have the most relevant product and persona knowledge to have meaningful and engaging conversations. Typically, you would look for reps with the most product knowledge, or with the best relationship-building skills. Or you would look for reps who are personable and outgoing. While all of these qualities remain true and valid when staffing a virtual trade show, one quality to add to the mix is strength of digital communication, i.e., does your rep express him/herself well in emails/messages, is he/she comfortable video conferencing, etc. If you think capturing the attention of a lead at an in-person trade show is hard, wait until you experience a virtual trade show. It’s a whole different ballgame with its own set of challenges, but with thoughtful and strategic staffing, you’ll be sure to nail it.

When it comes to looking for a trade show booth rental company, there are a lot of unique qualities that should be considered that are separate from what you would want to look for when building a custom trade show booth. While a rental booth will not come with as much commitment as a custom trade show booth, you still want to do your due diligence to ensure you get a quality product.

Most trade show marketing collaterals end up in the trash bin. So, you have to come up with creative ways to make yours remarkable enough for the visitors to take them home and share. Also, ensure that you have enough of these business cards to make sure they are sufficient for the inflow of attendees during the entire expo. You can also give your visitors branded giveaways to take home.

Infinity Exhibits offers affordable storage at our Vegas & Sarasota facilities and can also assist with storage in between shows throughout the US. Not committed to purchasing a booth? Our all inclusive rental services include rental of the exhibit, install/dismantle at the show, and shipping to and from the show. Our Trade show displays are designed using the most cost effective materials that are durable, functional and create a great impression. Our lightweight and compact designs drastically reduce shipping. Read additional details on https://www.infinityexhibits.com/.

Small business SEO services by brokenmoonmedia.com? Google posts are all about local engagement and having genuine interactions with potential customers in your area. While published Google posts does have a minor impact on ranking factors, the importance is on establishing connections with potential local customers. NAP stands for name, address, and phone number. NAP consistency is having your company’s name, address, and phone number listed the same way across the web, from your website to your directory listings, to your social media profiles and even band mentions. NAP consistency is crucial to getting both users and search engines to identify the correct location of your business.

NAP Citations: As you can see from the above image, citation signals account for 13% of the ranking factors. For anyone unfamiliar with citations, they are online references of your business in relevant directories around the web. And NAP stands for Name, Address and Phone Number. The more consistent NAP citations you have for your business, the more are the local SEO benefits. But, keep in mind that inaccurate or inconsistent citations are likely to negatively affect your local SEO. If you have done citations in the past that may seem to be inconsistent, get a citation audit done through a professional to fix the NAP variations.

It used to be that people found local businesses through the printed Yellow Pages directory (to our surprise, they still exist, lol). But in the 21st century, online directories have become the ubiquitous norm. We’ve all used Yelp to find good eats, and there are hundreds more online directories these days. These directories are termed “citations” in the SEO world and are said to account for >10% of local ranking factors. So you definitely want to be listed in as many of these as possible, and more importantly, to be accurately listed in each citation.

At Broken Moon Media, our business is helping your business get found by your potential customers. Whether you need help with SEO, need social media support, or need to change up your entire online presence, we’ve got programs and services you need to make your business stand out. Our dynamic programs cover businesses in a variety of stages and sizes. Whether you’re just starting out, have too many hats as a business owner, need high-level executive consulting, or need marketing tips that fit your schedule, our programs fit the bill. See even more information on brokenmoonmedia.com.

Local SEO? No problem! This client is a local shop serving the tri-county area in South Florida. For them, it was vital to appear in Google’s 3-Pack in order to generate more foot traffic to their local shop. When we started working with them, they had nearly no local presence on Google. Today, their local business appears in Google’s 3-Pack for 27 different keywords. Our affordable SEO service allows our clients to be competitive, even against their larger competitors. Our SEO services start at $1,000/month and they give our clients the flexibility to expand our services as we help them become more profitable. While this may sound expensive compared to the $99 cheap SEO packages offered on Craigslist by shady companies, you have to honestly ask yourself: “who do I really want managing my small business marketing efforts?”

As a small business owner, you should be focusing on keywords relevant to your niche. Using such keywords, you can reach out to a limited but more specific audience. For instance, if you sell shoes online, “genuine leather shoes” might work better than the most popular keywords for you. That’s because the competition for long-tail keywords or specific phrase keyword is relatively low.

Get free Instagram bot followers and growing tips? Besides hashtags, you can also make your Instagram posts and Stories discoverable by tagging your location, either the city you’re in or the venue where the photo or video was taken. Locations not only have their own Instagram feed but also their own Story just like hashtags that you can contribute to when you use the location sticker in your own Stories. Local businesses can get the most value out of location tags by posting regularly to these feeds and also engaging with posts from prospective customers who are physically in the vicinity. Whenever a potential follower lands on your profile, you have a short span of time to convince them to follow you.

Authentic content was a major trend for 2019 — and it’s set to become even stronger in 2020! We’re seeing tons of brands and businesses getting on board and showing a more honest, real, and vulnerable side to their brand and business, and getting huge engagement returns from it! A high level of authenticity can go a long way in building a stronger connection to your audience. When you can showcase the good with the bad, the struggles along with the wins, your brand will be more relatable to your audience. By switching her thought process to “caption first, and image second,” it allowed Sarah Nicole to be more journalistic in her approach, while being able to share more vulnerable and authentic moments of her life with her followers.

Your goal on Instagram is to engage your current audience on a regular basis while also growing your number of real followers. Posting new, interesting and engaging photos will satisfy the first requirement, but to begin growing you’ll find hashtagging your photos to be extremely important. Hashtagging your photos makes it easy for people to find your photos that are searching for those specific terms. Read even more info on Instagram download.

This is a majorly under-utilized Instagram hack to growing your following – and one you should definitely try out for 2020! Instagram offers up a “Suggested for you” list when you visit an Instagram profile – you just have to click the downward arrow underneath the account’s bio: Instagram curates this list of Instagram profiles based on your interests, who you follow, but also based on that account’s activity. For example, if you click on the Suggested for you button on Later’s profile, you may find accounts like Instagram for Creators, Canva, Your Social Team and Over – all brands that we regularly engage and communicate with. The Instagram algorithm can tell that we have a relationship with these brands and thinks that they would be of interest to anyone who follows Later.

Thankfully, you won’t have to worry about any of those things because you’ve come to the right place! By using our free Instagram views tool, you can stop overpaying for ineffective and fake interaction and instead enjoy free video views from real people who are actually interested in your content, for free! We’ve been at the cutting edge of Instagram marketing for many years and have been behind some of the biggest growth stories in the most competitive niches on the platform. And now, we’ve combined all of our expertise, know-how, and amazing strategies to put together the one free Instagram video views tool to rule them all! See even more info at https://robotgram.com/.

The best success tactics from Alex Hammer?Covering topics from principles and laws of success, technology trends and the paradigm shift from push technology (in which you have to go out and find your customers, which is much more expensive) to pull technology (in which your customers find you) Alex Hammer is the host of the Alex Hammer Future of Technology Podcast with close to 500 podcast episodes and a best selling Amazon author, authoring 18 books at this moment.

You can find Alex Hammer also on Youtube, on his channel “Alex Hammer” where you can see many videos about success strategies (link to youtube here, on video about x words), technology trends, future of technology or showcases of Top 5, Top 10, Inventions, Books Review, Best Selling Books, Gadgets, Technology, Tech, Review, List, Amazing Inventions You Must See, You Won’t Believe Exist, Inventions You Must Have, Amazing Inventions at Home, & much more. This channel will help you self developing in to a better person that has more success in life and career.

Alex Hammer (link on the name to properties) is the founder and CEO of Exponentials, a company focused on seamless integration of artificial intelligence, content and Ecommerce. Exponentials is transforming and upgrading the human experience. A self discovery helper for your inherent interests, the things which you naturally enjoy, a look into your best life and your best self. Main goal that Exponentials achieves is that it flattens customer acquisition prices, the major problem point in Ecommerce and, as a result, Ecommerce moves from a traditionally low ROI industry to a high ROI one.

One of Alex Hammer’s best selling books is “Advanced Success Secrets”. This book covers a wide range of topics and the chapter names should give you a good idea about what’s inside : The Law of Attraction , Preparation and Acclimation , Less is More , The Bottom Half Manages Up, While the Top Half Manages Down , Survival of the Fittest by the Denial or Withdrawal of Resources , Forgiveness and Accountability , The Competitiveness vs. Spirituality of Success , Perfect Moments , “Follow Your Bliss” and Sex and Love.

Looking to find how to be successful ? With a big offer of books like The Future of Everything , videos and business consultancy Alex Hammer is establishing himself as a top authority in the world of technology trend setting and analysis, Ecommerce improvement , AI business integration and last , but not least important, in the self success motivational field.

I went through the book’s Amazon reviews after i read the book (Alex Hammer offers all his books for free on his website, if you like them you can buy the paperback versions) and i can say i don’t see any false advertising : This is one of those books where you will want to underline something important on each page.This is one of the most important books I have read in 2013. And these reviews are from elite Amazon reviewers.

Improve your marketing power with 2d animation videos? Unless you’ve been living under a rock for the past ten years, you are probably already familiar with how effective a video marketing strategy can be. Not for nothing is video content a fixture in most companies’ marketing portfolio! However, video marketing in itself has quite a broad spectrum of tools for you to leverage according to your specific goals and needs. And among those, few are as versatile and useful as marketing cartoon videos! With immediately attention-grabbing visuals and a flexibility second-to-none, these pieces have a lot to add to most marketing pushes… But why is that?

More and more entrepreneurs experience the vast benefits animated explainer videos have for their business. Businesses interested in starting to use these video’s will be greatly helped by first looking for the most efficient and effective way to go about this. This article gives an overview of things to do and things to avoid when creating such an animated explainer video. An animated explainer video is a short animated video for marketing or advertisement purposes. Businesses usually use animated videos to describe their brand’s products, services or achievements.

For businesses to succeed in 2020 and beyond, optimizing their marketing strategy to answer consumer demand and improve their visibility and engagement on digital platforms such as social media and websites is vital. At the end of the day, if you’re a business owner, then your aspiration should be to be a part of the 85% of small business owners who are happy with the ROI on their 2D animation videos. There is enormous potential within video content, and you have to make sure you’re not too late to join this bandwagon towards digital success. Read even more info on #2d animation.

Explainer videos break down a new or complicated concept that is often, but not always, related to your product. This can help consumers better understand more complicated processes related to the purchasing or usage of your product. Explainer videos that discuss peripheral concepts or issues can be used to invoke thought-leadership and showcase your expertise. These can even be done in the form of short video infographics. Certain explainer videos can also take the form of a product or brand video by exploring buyer pain-points and providing solutions for them. Depending on the content of these videos, they can target both top and bottom-of-funnel consumers. Animation can also be used to convey points that are less tangible and thus more difficult to explain. In the climate of COVID-19, animated videos can help to replace physical actors.

Promos and demos are a great choice when you want to introduce a new product or service. A short clip can cover the marketing highlights of a product’s features and benefits. A demo is a demonstration showing how to use a new product or service. Try giving your audience step-by-step instructions together with an explanation of features and functions. Demos are especially helpful for building authority and credibility, especially when you’re working to convince buyers to switch from another trusted brand to yours. By comparing functions and features head-to-head, a well-crafted demo can help you quickly gain market share against well-known competitors. See extra details at animation video.

Purchase followers on Instagram recommendations by InstagramfollowersFR? Authentic content was a major trend for 2019 — and it’s set to become even stronger in 2020! We’re seeing tons of brands and businesses getting on board and showing a more honest, real, and vulnerable side to their brand and business, and getting huge engagement returns from it! A high level of authenticity can go a long way in building a stronger connection to your audience. When you can showcase the good with the bad, the struggles along with the wins, your brand will be more relatable to your audience. By switching her thought process to “caption first, and image second,” it allowed Sarah Nicole to be more journalistic in her approach, while being able to share more vulnerable and authentic moments of her life with her followers.

You can also get a lot of great insight from Instagram Analytics for Business accounts for free, under the Followers section. You may want to consider using a social media scheduling tool to schedule and automatically publish your posts for when your audience is the most engaged. One of the best ways to find and attract a new following is by seeking out your closest competitors’ Instagram accounts and engaging with their audience. These people have already shown some level of interest in the products you carry simply by following your competitors’ account. So how do you effectively steal your competitors’ followers? You can steal your closest competitors’ followers by engaging with them. There are several ways to engage with Instagram users, and the more work you put in, the more followers and repeat engagement you’ll get out of it.

How do video views impact your social proof? When people hit up your profile and see that a vast majority of your videos have lots of views, likes, and even some comments going on – it’s a huge indicator of the fact that you’re probably someone that’s worth following because you create content others enjoy. Now, if your profile has dozens or even hundreds of videos, the easiest way to build up a high view-count and maintain it at a steady average is by getting your followers to keep coming back and interact with your content, time and time again. However, we all have to start somewhere. What if your profile has a tiny following? What if you’ve only got a handful of views at best? Likely there’s barely any chance of that sort of social re-interaction happening on its own.

With a long-term partnership, a brand can build stronger affinity with the influencer’s audience. With regular collaborations, the audience will soon start to build trust in your brand, just as they have with the influencer. So it’s important to not only find the right influencer to partner with, but to also build a collaboration project that resonates with their audience if you want to gain more followers from your influencer marketing efforts. Check out how fashion micro-influencer Danielle Ward of @littlefashbird regularly partners with clothing brand Warehouse. Her long-standing partnership with the brand means that her followers are more welcome to seeing and engaging with her partnership posts. Find more info on https://www.instagramfollowers.fr/acheter-followers-instagram/.

If you want to tag your photos properly, you’ll need to find and use the most relevant hashtags. This means doing the appropriate research to make sure you’re using hashtags that not only describe your brand, but are also being searched for on Instagram. To find relevant hashtags, you’ll want to use a free online tool like IconoSquare or Websta to start. Below, I used Websta to find relevant, related and popular hashtags for my men’s accessory brand by searching for key hashtags that are closely related to my brand. As an example, searching the hashtag #MensFashion, I was able to pull the following list of additional keyword hashtags along with the number of times they have been used (popularity).

For our French language speaking visitors:

Comment profiter d’Instagram pour développer son e-commerce ? Instagram est l’une des plateformes sociales les plus rémunératrices disponibles pour les détaillants en ligne, les entrepreneurs de commerce électronique et les propriétaires d’entreprise en ligne. C’est un excellent outil de marketing s’il est utilisé efficacement car la plate-forme compte plus de 800 millions d’utilisateurs actifs par mois. Instagram vous donne la possibilité d’attirer l’attention de vos clients potentiels et de leur faire prendre conscience de votre marque. Voici plusieurs stratégies marketing par lesquelles vous pouvez utiliser Instagram pour développer votre marque et développer votre audience sans dépenser d’argent en publicité.

Skur offre les abonnés instagram de la plus haute qualité du marché. Découvrez nos offres! Recherchez-vous le meilleur site pour acheter des abonnés Instagram afin d’augmenter le nombre de vos abonnés? Voici l’arrivée de Stormlikes, achetez de vrais abonnés Instagram avec une livraison 100% naturelle et instantanée (aucun mot de passe requis!) Si vous pensez avoir du talent à revendre, alors foncez, créer votre compte Instagram, poster des vidéos ou des photos de ce que vous savez faire ou de ce que vous aimez faire, ajoutez des touches personnelles et incitez les utilisateurs à liker, à commenter, à partager et surtout à s’abonner pour bénéficier de plus de contenus.

Nous vivons dans un monde ou Instagram a une place prépondérante. À ce jour, il y a plus de 90 millions d’utilisateurs actifs d’Instagram par mois – et le nombre d’utilisateurs actifs augmente de jour en jour ! Que vous soyez un particulier, un artiste ou une petite entreprise qui désire avoir plus de notoriété, Instagram est fait pour vous. Cependant, cela ne sert à rien si vous avez aucun abonnés, 😅 et c’est là que Fastagram.fr entre en jeu ! Nous vous offrons notre savoir-faire et facilitons le processus pour acheter des followers instagram.

Nous sommes les meilleurs du secteur pour une seule raison ! Notre équipe est composée d’experts Instagram avec plus de 12 ans d’expérience. Nous fournissons des prestations Insta depuis le lancement de la plateforme et nous sommes toujours fiers de la satisfaction et du succès de nos clients. Plus de 1 000 000 de clients satisfaits ! De plus, nous offrons une garantie de remboursement. Si, pour une raison quelconque, vous n’êtes pas satisfait de votre achat, nous vous rembourserons à 100%. Il n’y a donc rien à perdre ! Lis supplémentaire détails sur likes instagram.

High quality services directory at qualityservicedirectory.com? We will discuss about marketing tricks for your business. What Factors Affect Local SEO? According to a local SEO case study by Moz, the factors that influence local SEO can be divided into 2 parts; factors that influence the local 3-pack and map rankings & those that influence organic search rankings. You can see that both the local 3-pack and organic listing rankings require Google My Business signals, Citation signals, Link signals, Reviews and OnPage signals as the major factors. Let’s discuss them in detail.

HTTPS makes the pages on your site more secure by encrypting information sent between the visitor and server. It’s been a Google ranking factor since 2014. You can tell if your site is already using HTTPS by checking the loading bar in your browser. If there’s a lock icon before the URL, then you’re good. If not, you need to install an SSL certificate. Lots of web hosts offer these in their packages. If yours doesn’t, you can pick one up for free from LetsEncrypt. The good news is that switching to HTTPS is a one-time job. Once installed, every page on your site should be secure—including those you publish in the future.

Weebly bills itself more as a website-creation system than something for solely creating a blog. It’s based around drag-and-drop components, which enable you to quickly create new pages. However, blogging is also part of the system, and you get access to customisable layouts, a bunch of free themes, and the usual sharing features you’d expect, to spread your words far and wide.

Our quality service directory is used to promote the best businesses out there dedicated to perfecting their craft and providing truly quality services. We encourage our businesses to not only list their companies, but also to network amongst each other to grow their communities. Please call our dedicated team if you have any questions or concerns. Below you will find all of our quality services, please feel free to navigate each one and network with our professionals. If you would like to have your business listed please go to the “Get Listed” tab and submit our form for your business to be reviewed: See more details on Quality Service Web Directory.

First, it’s important to understand the benefits of guest blogging as a whole, then we’ll get into the specifics of why using a guest blog writing company to help is a good idea. Here are some of the many benefits of guest blogging in general. Guest blogging for sites in your niche is a great networking tactic to use in any content marketing plan. By contributing to niche blogs, you have an opportunity to engage with your audience and collaborate with other authors. Getting active in the community through commenting, sharing, and posting is a great way to build relationships in your niche and attract attention to your own blog.

Instant messengers are the latest communication trend. There are 1.5 billion people globally using WhatsApp on a monthly basis, followed by Facebook Messenger and WeChat. If you want to be where your audience is, enter instant messaging marketing. Most popular global messenger apps, based on the number of monthly users. Source: Statista. This type of digital marketing exploded over the last couple of years. People are much more likely to trust the information sent via a messenger (as if it comes from a good friend) than email or SMS that are vulnerable to spam. An example of messages from a marketing consultant Matthew Barby, sent via a Facebook bot. There are different ways how you can proceed with instant messaging marketing, from using them for customer support to updating your users about new posts on your blog. But just like with any other digital marketing type, before diving right in, I’d recommend that you develop a strategy first.

Just about everyone is using their phone to browse the internet these days. And if you really want to tap into the massive opportunities of mobile search, then you really do need to prioritize optimizing your web site so that it looks good on a mobile device. If you are into web development of space, then you are probably already familiar with WordPress and similar content management systems, but for those who aren’t, WordPress is a super awesome, feature-rich and extensible CMS that lets you build mobile responsive websites without having you to write a single line of code.

Local SEO is essential to smaller businesses that operate on a regional, as opposed to a national, level. While national SEO focuses more on ranking in searches across the country, local SEO prioritizes appearing on SERPs in a specific location. This strategy relies on marketing your brand, products, and services to local leads and customers. Optimizing your local SEO means more website traffic, leads, and conversions since the strategy is more relevant to your base of local customers. Think of this focused strategy as a way to help you compete more effectively against larger national brands that have unlimited resources to spend. By focusing on specific local-SEO to-dos, you can neutralize the advantage of bigger brands that routinely optimize for broader keywords and rely on brand recognition, instead of value propositions, to bring in traffic. Further, 35% of all search traffic is local according to an estimate in a 2017 ReviewTrackers’ study. Without local SEO, your business could be losing out on a significant amount of traffic. See additional details on here.