Category: Marketing

B2B experts and methods by Viplove Bhojwani 2024: Research Competition And Identify Their Strategies – As it turns out, researching competition doesn’t only keep you updated on their moves, but helps you recognize tactics that are working on your target market. List about five immediate competitors and analyze their social media presence. Which networks are they most active on? What content are they sharing? How often and at what times do they post each day? Pay close attention to their content strategy and how their fans are responding. It’s also a good idea to keep track of the engagement on their pages, so you can benchmark yours against theirs. Consider All Departments To Create A Plan That Bears More Benefits – For the longest time, social media belonged to the marketing department, but that’s no reason for you to limit it to yours. Social networks can benefit any department in a business, when used properly. See a lot more details on Viplove Bhojwani.

There are many strategies to consider, with these three among the most effective: Use Social Media to Your Advantage! With the right social media marketing strategy, it won’t be long before you find others linking to your website and blog on a more regular basis. Your goal is to form relationships with people who are interested in your company and what you have to say. Maybe you have a product or service geared towards college career departments. Use Twitter, Facebook, and LinkedIn to connect with people in this space, such as career advisors. You don’t have to “hard sell” them. All you’re trying to do is forge a relationship. So follow them on Twitter, Like their Facebook page, connect with them on LinkedIn.Over time, as you become more comfortable with one another, they may become more willing to hear you out and share your valuable content and views, often via a link to your website.

Viplove Bhojwani has a diverse work experience in various roles and companies. They started their career at ERPINNEWS in 2014 as a Digital Marketing Manager, where they worked until January 2019. During their time there, they were also appointed as the Head of Content & Marketing, where they were responsible for developing digital strategies, managing the website, and improving the brand image. They utilized their expertise in SEO, PPC, and social media marketing.

Customization and Advanced Targeting Capabilities – LinkedIn Sales Navigator offers various customization and targeting features that, when utilized effectively, can enhance B2B prospecting efforts. The platform allows users to narrow down their searches based on specific criteria such as industry, company size, location, and more. By leveraging these features, businesses can precisely identify their target audience and tailor their messaging to increase the relevance and impact of their outreach efforts.

In 2016, Viplove Bhojwani joined MarketSquads as the Director of Sales and Business Development. They held this position until October 2020 when they became the Chief Executive Officer. They are currently still employed at MarketSquads. Additionally, in 2020, Viplove Bhojwani became a Business Partner (EMEA) at Experiment 27: Marketing for Mobile App Development Agencies. With their experience in digital marketing, sales, and business development, Viplove has acquired a diverse skill set that positions them well for future career opportunities.

Viplove Bhojwani obtained a Master of Business Administration (MBA) degree with a specialization in Marketing from Harvard Business School, where they studied from 2013 to 2015. They then acquired additional certifications and education from various institutions. In 2017, Viplove attended the HubSpot Academy and received a certification in Inbound Marketing. They also obtained the Content Marketing Certified certification from the same institution.

In the same year, Viplove Bhojwani completed a course in Email Marketing from the HubSpot Academy. Additionally, Viplove acquired several certifications from different online platforms. In 2019 and 2020, they earned certifications such as Learn LinkedIn Sales Navigator and Jonah Berger on Viral Marketing from LinkedIn, as well as Time Management Fundamentals and Professional Networking from Lynda.com. They also obtained various certifications in digital marketing, including Google Analytics and advertising on Facebook and LinkedIn. Viplove’s education history demonstrates a strong commitment to continuous learning and professional development in the field of marketing.

A Learning Curve? More Like a Learning Slide! Getting started with ChatGPT is about as easy as falling off a log. And, unlike the log, you won’t end up with any bruises. The interface is intuitive, and ChatGPT learns as it interacts with you. It’s like having a conversation with a particularly good listener – except this one doesn’t interrupt with random stories about their aunt’s cousin’s dog. So, it’s Perfect? Hold your horses! It’s great, but let’s not crown it king just yet. Like any AI, ChatGPT isn’t infallible. It might occasionally throw in a clunker or misinterpret your request. But hey, who doesn’t make mistakes? The important thing is that it’s a learning tool – every misstep is a step towards better accuracy.

Clixlo.com – Create A Professional Website: Schedule posts in advance! The ultimate social media planner and scheduler designed to streamline your social media management tasks. This powerful tool automates your posting process, giving you more time to focus on creating engaging content while ensuring a consistent presence across all your social channels. Smart Scheduling: Plan and schedule your posts with ease, utilizing our intelligent algorithm that determines the best times to post for maximum engagement. Multi-Platform Integration: Seamlessly connect and manage multiple social media accounts, including Facebook, Instagram, Twitter, TikTok and LinkedIn, all from one intuitive dashboard. Advanced Analytics: Gain valuable insights into your social media performance with detailed reports and metrics, empowering you to make data-driven decisions for improved results. See even more info on Clixlo reviews. Create your business & launch online without hiring a team of marketers. Get started today.

It just perfect for creating your online courses and really anything online as its an all in one platform. The support is super fast and fantastic and there always there for any extra help I need. I have been using it for awhile and I don’t need any other softwares as its all in one. I save hundreds of dollars a month in software subscriptions. Thanks for everything! Such Excellent Customer Service! I was really impressed with the customer service and with the all in one platform, and support team. I had an awesome product call with Milo as I am a new user and I felt that this platform will cover all my needs and I will have an awesome team to help me grow my business. I am excited about adding my services and products that I know will be able to serve the world. Thank you so much to all the Clixlo team.

Track all your KPI’s in one place! Introducing AdInsights, a cutting-edge advertising reporting and analytics solution designed to streamline your marketing efforts and optimize campaign performance. Unified Dashboard: Easily monitor all your advertising channels on a single, user-friendly platform, enabling you to make informed decisions quickly and efficiently. Customizable Reports: Tailor your reports to meet your unique business needs, providing insights on essential metrics and KPIs to help you identify trends and opportunities. Advanced Analytics: Harness the power of sophisticated algorithms and predictive models to uncover hidden patterns, optimize your campaigns, and stay ahead of the competition.

Schedule and automate follow ups! The ultimate all-in-one scheduling solution designed to simplify and streamline your booking, appointment, and calendar management needs. With its intuitive interface and powerful features it transforms the way you manage your time, boosting productivity and enhancing customer satisfaction. Seamless appointment scheduling: Effortlessly book, reschedule, and cancel appointments with our user-friendly system, ensuring no double bookings or time conflicts. Automated reminders: Keep clients and staff informed with customizable email and SMS reminders, reducing no-shows and improving communication. Comprehensive calendar integration: Sync TimeSaver Pro with your favorite calendar apps, such as Google Calendar and Microsoft Outlook, for a unified, up-to-date view of your schedule.

I have to admit, that at first, I wasn’t happy at all with my decision, but after clearing some things up with the Clixlo team, I can now say I have the course website I was hoping for. Dealing with Noemi in the customer service team was crucial to my satisfaction because she’s NOT a programmer and is able to understand the end-user better than a developer would. She bridges the massive gap that exists between programmers and the end-user so gracefully. Thank you Noemi! It’s been such a pleasure dealing with you and the Clixlo team is lucky to have you as an instrumental part of their team.

Connect & convert clients! A robust platform designed to unify your community, courses, and content in one harmonious space. Say goodbye to the days of juggling numerous tools. Establish organized discussions, private spaces, rich posts, and craft an environment that reflects your brand. Initiate group chat channels, events, and private messaging. Create unique event spaces and keep your members updated with weekly digests. Set up paid memberships, recurring subscriptions, gated access, and offer upsells. Provide free trials, and utilize coupons & discounts to attract new members.

Discover clixlo.com and see our features, pricing and the insane $97 lifetime one-time offer as our competitors like Keap.com , Kajabi.com , Kartra.com , Clickfunnels.com charge $297 per month for the same services. Discover even more information at All In One Platform.

High quality social media brand marketing tips and tricks by Eden Gelt: These are examples that have an obvious mechanism toward the building of trust. Consumers have long memories and acts like this will serve these companies well for years to come. But, there are more subtle examples. In the Philippines, the CEO of the McDonald’s operation in that country created a video. This video details the safety measures McDonald’s is taking to protect both consumers and their staff. This might seem like an obvious approach. However, at the same time other companies are portraying their staff as ‘heroes.’ This approach is being criticized for ignoring the fact that the employees are in as much need of protection as the consumers are. Find more info on Eden Gelt.

It’s easier to keep your customers happy than it is to get new ones. Outside of your current customers talking about your product and business, it is essential for you to continue to increase new customers. Once you have won your customer over with your free offer, they are more likely to upgrade and spend more if they like what you offer. Retained customers buy more often and spend more than first time customers. Once customers learn the value of your product they come back again and again. Brands that attract new users with a free offer forge new relationships. Long-term these relationships translate into valuable brand awareness, increased sales, loyalty and an unprecedented ROI.

Free is one of the most powerful tools available for customer acquisition if done correctly. By offering a free sample, businesses get customers to try a product without putting up a price barrier, while the customer gets a ‘free’ item while not having to gamble a portion of their budget on a product they may not even like. Knowing this, brands should happily eat the costs associated with free. For more social media and brand communication tips – follow Communication Strategist Edan Gelt and her recent blog series – edangelt.com/blog.

As part of your brand communication strategy you will need to provide relevant and consistent content. For example, if your main social media account is Instagram you should aim to post once a week (ideally at the same time, on the same day each week to build consistency). Your posts should be well-thought-out, helpful and add real value. You should not be posting content for the sake of posting. Irrelevant or dreary content can hurt your brand image. Remember, quality over quantity, always. Read more details at http://www.brijj.com/edan-gelt.

Are you a beauty services provider like a salon or med spa? Create a video of one of your amenities or products and walk through the journey of the client experience. You can do this by speaking about what you’re featuring, capturing the service or even provide a compilation of photographic results. Are you in food services or do you own a restaurant? Mouth-watering food! Feature a favorite dish being prepared over an open fire or paired with wine favorites. Review the measures you’re taking to keep them safe when they choose in-restaurant dining (ventilation, seating spacing, capacity, etc.).

Consumers and business leaders are suffering from unprecedented stress and uncertainties. With the lockdowns and restrictions coming and going and economic uncertainty hanging over everything. In this climate, brands are having to be more sensitive in their communication strategies. The last thing anyone wants to see right now is an advertisement full of smiling revelers having the holiday of a lifetime. While the rest of us are stuck at home worrying about our health, jobs and when we will get to see families and friends next.

Network: This is the easiest and most effective way to market on a dime. Learn how to mix and mingle at work events, conferences, virtual calls, lines at a coffee shop even your kid’s school functions. Traditional old-fashioned networking can go a long way to getting your name out there. When you put a face behind the business or brand it goes a long way. Challenge yourself – try to introduce yourself and your brand to at least 3 new people a week.

Similar to traditional SEO for websites, Google uses bots to serve search results. It is important to include keywords like “Chicago Real Estate Attorney,” “Orland Park Real Estate attorney,” “5013C Attorney,” etc. to your business listing is key – especially since your direct business website will be listed within your GMB page. Use these in the business description and each time you post a Local Post to your audience. Posting photos to your GMB is extremely important – in fact, businesses that have photos receive 35% more click-throughs to their website than those without photos and 42% more requests for directions from Google Maps. See additional details on Edan Gelt.

3…2…1…ACTION It’s game time and there is no fancy equipment required. Are you ready to film? Just take out your handy phone, iPad or computer and let’s start rolling! Depending on the type of content you are looking to share, you can record 1-minute clips straight through or you can film individual segments and patch them together with film editing software such as iMovie, Open Shot, Movie Maker 10 and more. If you’re not handy with editing, you can hire someone (or recruit your children). You can also just publish raw and real footage. Depending on your business type and brand, sometimes having unedited content may even help you connect better to your client base.

TripAdvisor is great for brick and mortar physical locations as a way to attract tourists or local community members looking for places to visit. This is a great platform for bars, restaurants and entertainment venues. SlideShare is a strong option for business to business marketing and offers the opportunity to embed your YouTube video in your SlideShare deck. Vimeo is similar to YouTube in platform but also differs in that it is more creatively focused and often features higher caliber videos. This is a great place to engage with other creatives or business professionals that focus on video content.

Internet marketing guides right now: Your foundations are in place. Your marketing and sales pipeline has been built – and you’re confident it’s leak proof. Now, run it. Turn it all on. And wait. Wait to see where those cracks appear. Correct them. Improve them. And watch as the results come in. As you double your marketing impact. And then one day, you will realise: we know what marketing to do, when and why and we have set up the system to do it. We’re getting the results we want. And this all feels so easy and right. Find additional information at marketing courses.

Developing the correct digital marketing strategy at any particular stage of business growth, choosing the correct marketing channels to capture your ideal audience, and implementing the correct tactics and methods in your campaigns facilitates profitable marketing campaigns for a profitable and sustainable business longer term, regardless of increasingly competitive market conditions. AdsRunner’s Team of full-funnel digital marketing experts help clients just like you every day. We work with all sizes of business and development stages, across a range of sector. Working closely with you, establishing your short, medium and long term priorities, we will help you to develop and implement your digital marketing strategies, or run marketing campaigns for you, regularly reporting on results to show how we maximise your ROAS.

Whether your dropship fashion, engineering items, or decorative pillows, customers will be able to periodically receive newsletters where you will notify them of the latest offers on your website, remind them of the products they liked, or simply send them material as an extra value. It can be difficult to get behind the camera if you are not very comfortable with video. At first, it might even take a long time. But you should know that more than 80% of internet users are on social media. In addition, visual content often generates a higher engagement rate. And even more impressive, 80% of people who said that they watched a YouTube video related to a product they want to buy said that they did so at the beginning of their buying process. These statistics prove that video marketing, which is really under-exploited in e-commerce, is nevertheless an effective strategy.

People who are familiar with your industry including your target customers will choose unique styles and wording to describe your services and products. This is where a combined UX — SEO strategy will work wonders. The UX designer has to ensure that the flow and content of the website are perfectly planned for the user. UX and SEO together work as a strategy when you keep finding improvements in it. Neal Taparia, who runs the brain training platform SolitaireBrain, suggests finding metrics to measure UX. “Keeping users on your site is an increasingly important SEO signal. Search engines want to know they’re surfacing sites that people want. We measure and optimize bounce rate for our solitaire games religiously because not only is it good for engagement, but it improves our search discovery.”

Why China dropshipping? China is the world’s number-one producer of cement, steel, and chemical fertilizers. Of the ten largest steel producers in the world, six are based in China with the country’s annual steel production of 683 million tons being the highest in the world. China also has the largest cotton textile output of any country with textile manufacturing accounting for 10% of the country’s gross industrial output. China is the third largest producer of automobiles in the world behind the US and Japan with the annual automobile export being estimated to be $70 billion. The automobile sector experienced a dramatic growth in the past few decades with the country’s annual automobile output increasing from 1.45 million units in 1995 to over 13.7 million units in 2009. Manufactured products account for about 94.3% of China’s $2.09 trillion total exports which include automobiles, ships, locomotives, textiles, fertilizers, and electronics.

Instagram Stories take time, effort, and planning to get right. But that doesn’t mean you can’t have a little fun with it! We’re seeing more and more brands add elements of humor and pop culture references to their posts by adding memes and trending topics to their content. And we think that might be down to the rise of TikTok in 2019! The new video platform is known for it’s fun and informal video style, and we think it’s a trend that’s trickling into Instagram too. At IGbeast, we’re actively injecting some fun into our Instagram Stories, and it turns out, you guys love it!

To attract new customers, you also need to maintain a powerful SEO presence. With 81% of shoppers using the internet for research before making purchasing decisions, it’s imperative your business is at the forefront of search for related keywords. Having a strong SEO presence also translates to more in-store purchases, as well — in fact, 78% of local mobile searches result in an offline purchase. Finally, it’s critical you spend time and resources on your business’s website design. When these aforementioned customers find your website, they’ll likely feel deterred from trusting your brand and purchasing your product if they find your site confusing or unhelpful. For this reason, it’s important you take the time to create a user-friendly (and mobile-friendly) website. See additional details on https://marketingspaces.co.uk/.

All marketing campaigns are designed to achieve certain goals. Goals for a brand awareness campaign could be getting 30% more followers and increasing engagement by 5%. It’s the same for social media marketing. If you’re investing resources to creating impactful content, the goal would be to attract more followers and have them engage with your brand on your homepage. It’s pretty easy to see whether you’re hitting these goals and if you aren’t, it’s time to hire a social media manager.

A conventional e-commerce store owner needs to take professional-quality photos of products, which includes a good digital camera, a light box, lighting and more, which can be quite costly. This problem is solved with a dropshipping management app, as the “product importing” feature allows for instant photo import.

Top eCommerce marketing latest news from Brian Houchins: 2024 will also see a rise in content clustering for SEO. This technique involves creating a cluster of related content centered around a single “pillar” topic, which helps boost SEO ranking. This trend signals a shift towards topic-based content strategies from the traditional keyword-based approach. Artificial Intelligence (AI)’s role in digital marketing will reach new heights after emerging from the trends of 2023. As AI technology evolves, we will see its applications in marketing become even more advanced, paving the way for more profound levels of personalization and predictive analysis. AI will harness vast data to generate valuable insights into consumer behaviors, preferences, and patterns. Consequently, digital marketing will empower businesses to design and implement hyper-targeted marketing strategies that resonate perfectly with their consumers individually. Find extra info at Brian Houchins.

What is Internet/Online Marketing? Online marketing, also known as internet marketing or web advertising, is a form of marketing that uses the internet to deliver promotional messages to customers through digital channels such as search engines, email, websites, and social media. Online marketing strategies include web design, SEO, email, social media, PPC, and other internet-related methods. What’s the role of internet marketing? Simply put, the role of internet marketing is to help your business reach, attract, and convert online audiences. Let’s dive into two separate goals you’ll have with internet marketing, as well as the necessary methods you’ll want to take to achieve those goals.

Why China dropshipping? China is the world’s largest economy based on purchasing power parity with a GDP of $23.2 trillion in 2017. In the recent decades, China’s economy recorded the fastest growth rate in the world with an annual average of 10% recorded over the past 30 years. China is the world’s biggest exporter of commodities, with exports amounting to $2.09 trillion in 2016. The Asian country also has one of the largest consumer markets in the world and is the world’s second-biggest importer of goods.

It is strongly recommended that you learn how to turn abandoned carts into dropshipping sales. Several factors can cause cart abandonment. For example, some internet users lose their motivation to make a purchase when there are too many steps to take before they can enter their credit card number and confirm their order. Others are reluctant to complete their order when they do not have enough information about the company or delivery terms, their preferred payment method is not available or the delivery costs are too high. In short, prominent information and a variety of payment methods can make all the difference in turning a buyer’s interest in a product into a real sale. Don’t underestimate the impact of abandoned cart notification. Over $1 million in revenue. A 10:1 ROI for marketing spend. An 81% increase in Black Friday revenue. These are just some of the results Shopify Plus stores are achieving using abandoned cart push notifications and SMS.

Here are a few things that a business can do to appear in local searches: Select the correct category for your business and include keywords in the description and content; Create relevant content for your business; Use title tags and meta descriptions; Get contextual links from local and industry-relevant websites; Build up mentions of your business in local magazines or on government sites; Create landing pages for specific keywords and phrases; Leverage Google My Business and each of its features; Get citations for your local business. See extra info on Brian Houchins.

Instagram Stories take time, effort, and planning to get right. But that doesn’t mean you can’t have a little fun with it! We’re seeing more and more brands add elements of humor and pop culture references to their posts by adding memes and trending topics to their content. And we think that might be down to the rise of TikTok in 2019! The new video platform is known for it’s fun and informal video style, and we think it’s a trend that’s trickling into Instagram too. At IGbeast, we’re actively injecting some fun into our Instagram Stories, and it turns out, you guys love it!

If you’re managing your social media campaign on your own, using a tool that lets you schedule posts a week or more in advance could save you time. However, this method isn’t as sustainable. A successful channel needs real-time posts and direct engagement with followers. Posting in real-time shows your followers that your brand is relatable, relevant, and open to communication. Focusing on social media management on top of all of your other responsibilities takes away from effectively running your business. You could miss out on new sources of revenue and if you’re just starting out on social media, it can be challenging to tackle it on your own.

Brian Houchins talking about Digital Marketing : However, it can be all too different for a business just starting out these days. Most start-ups have a very limited marketing budget, so they must make an immediate profit for every dollar or pound spent. It’s important when setting out to set your marketing expectations right and understand your business growth journey. For instance, you might come up with a new line of products that have hundreds of stock keeping units (those details differentiating products, known as SKU’s). You may want to advertise all the products without holding any prior data. You may gather some ideas about advertising costs, but you don’t necessarily know which product works best and sells more, so your focus may be misplaced, and you can waste your marketing efforts and limited budget. Even if it’s a quality product that beats all the competitors, you have no brand equity and credibility to rely on, so why should consumers choose to buy from you, if you don’t stand out against the white noise of online, global advertisers?

campaign URL builder software with CampaignTrackly right now: Streamline access to insights by viewing Google Analytics Campaign reports right into your campaign’s dedicated page. Get a “one-click” view of top-level and granular data augmented with extra insights from our homegrown link shortener. Uncover under-performing links in seconds. Save time with our friendly report explorer that shows you stats even on non-UTM custom tags. Auto-connect with your Bit.Ly account in no time & get all your UTM links shortened automatically in one go as part of the URL building process. Need to bulk-shorten? You got it! No more manual workarounds needed! Discover additional info at https://www.campaigntrackly.com/. No manual work: Build UTM links 36x faster – uniform and error-free link tracking at scale. Automated tagging process with SalesForce, HubSpot & more.

The Ultimate URL Builder & Link Management Solution for Your Marketing Campaigns

Unlimited Categories: Organize your campaigns into unlimited categories – add category tracking or use categories to limit user access. Unlimited Campaign Edits: Missed a link? Need to add more tracking links to existing campaigns? No problem, just click “+Add Links” from your individual campaign page and go. Dynamic Search & Archives: Easily maintain a well-organized work space thanks to our search and archiving options. Find or archive old campaigns with a few easy mouse clicks.

For Analytics Pros: They say that 60% of your time is spent on fixing bad data. Dealing with disparate data from every digital campaign and having to constantly re-do, edit and reconcile missing, incorrect or duplicate custom campaign performance stats? It doesn’t have to be that difficult. That’s why you have us – we help you standardize link format and ensure tag conventions are enforced consistently. When your stakeholders have a robust, reliable and well-defined tracking link strategy that scales across users and campaigns – you will love the data you are getting and will save time.

Day-to-day Operations Benefits: Streamline Tagging Processes, Reduce Number of Touch Points, Improve Accuracy & Save on Resources. Grab any link – on any web page, while building an email, or inside a PDF – with a single click action. Your tagging dashboard opens instantly to let you tag. Benefits: Eliminate typing, pasting, having to go to our site or navigate between multiple websites. (Chrome Extension required) Process Multiple Links in One Go: Need to process more than one link? Our bulk-import function works right in your tagging dashboard – with both our single-link or multiple-link options. Benefits: Upload file from your computer in seconds. Eliminate typing, copying, pasting or the need to navigate between applications or sites.

Build Processes and Learn As You Go : The analytics and data sectors are constantly evolving. For example, GA4 is just around the corner and more changes are coming as privacy and security decisions start affecting how we measure digital advertising. As your trusted partner we will help you navigate all link tracking changes supporting you with innovation, new features, and thought leadership blogs and articles. CampaignTrackly lets you simplify everything related to link tagging and tracking. It automates almost everything securing consistent tagging conventions and formatting, and safeguarding against common errors. It is a viable and scalable alternative that removes manual work and makes things easy for your team. Find additional info on Leafwire Digital.

Share your tagged links on Buffer with a click straight from the CampaignTrackly platform. Share your tagged links on Facebook with a click straight from the CampaignTrackly platform. Share your tagged links on LinkedIn straight from CampaignTrackly without the need to hop between sites. Share your tagged links on Twitter straights from your dashboard without the need to hop between sites. If you are currently a customer of short, you can seamlessly connect to your account via Campaigntrackly to automatically shorten your links as you go. Bulk and single-link processing in seconds. Try CampaignTrackly now.

Premium social media brand marketing tips and tricks by Eden Gelt: Emails with video have a much higher click-through rate than those that don’t. If you share your video in email, ensure the word “video” is in the subject line; this boosts open rates by 19% and reduces unsubscribes by 26% (Hubspot). YouTube is one of the largest social media platforms but to use this platform correctly, you need to engage visitors and build a community by being consistent in your uploads. This means posting at least two videos a month at minimum. But, sometimes that isn’t enough. In order to be ranked, your video title and description also need to contain your keywords (no different than a blog). Your description must also contain the URL where a visitor can learn more information, and your phone number. Finally, adding tags relating to the subject will attract new viewers. Find extra info at Eden Gelt.

It’s easier to keep your customers happy than it is to get new ones. Outside of your current customers talking about your product and business, it is essential for you to continue to increase new customers. Once you have won your customer over with your free offer, they are more likely to upgrade and spend more if they like what you offer. Retained customers buy more often and spend more than first time customers. Once customers learn the value of your product they come back again and again. Brands that attract new users with a free offer forge new relationships. Long-term these relationships translate into valuable brand awareness, increased sales, loyalty and an unprecedented ROI.

Free is one of the most powerful tools available for customer acquisition if done correctly. By offering a free sample, businesses get customers to try a product without putting up a price barrier, while the customer gets a ‘free’ item while not having to gamble a portion of their budget on a product they may not even like. Knowing this, brands should happily eat the costs associated with free. For more social media and brand communication tips – follow Communication Strategist Edan Gelt and her recent blog series – edangelt.com/blog.

When posting, make sure to take advantage of the hashtags (Instagram allows for a maximum of 30 and I recommend you use each one to create a wider reach on your post) but each hashtag must be relevant to your brand and niche so it lands with the correct audience. Each social media post should always have a call to action, regardless of what platform you are using. This means you should ask your audience to share, comment or vote. The more engagement a post has the more likely the platform’s algorithm will kick in and allow you to gain a wider reach to new audiences with similar interests. Read more information at Eden Gelt.

This is where you decide what type of video content you are going to create. This depends on the type of business you are branding. Are you a lawyer? Feature yourself or maybe a client and speak to the value and/or services you provide such as closings, litigation, bankruptcies, etc. Since we are in a pandemic, possibly address the current landlord/tenant laws and how to mitigate them. Follow-up videos could explore samples of cases you’ve handled or complex transactions.

GMB gives you the opportunity to publish offers, events, services and your product line to your listing and maps. This lets you engage with your searching audience in almost real-time. These local posts give you the power to engage with your customers in real time. Importantly, local posts allow you to broadcast your specials or any time sensitive announcements that can benefit you and your customers such as a flash sale. Monitor your progress through “Insights” – analytics provided by GMB. The analyzing feature lets you know how customers found you, where they found you, who asked for directions and who called. This will give you valuable information on how to craft your local posts, where your customers are searching and how, which will help you with any digital marketing needs. Tracking how your business is reaching customers and potential customers is important because by analyzing this data it will give you the tools you need to maximize your reach by the data.

Increasing Your Brand Awareness on a Budget: In today’s environment, budgets are tight and you have to get the biggest bang out of every dollar spent. Learn how you can be increasing your brand awareness on a budget. You know you have to brand but now is not the time to hire out, you can barely cover payroll. Don’t lose hope, here are a few simple things you can do without breaking the bank. Why Brand? Let’s start with the basics – the “why”. The point of branding is to showcase what makes you different from your competitors. Marketing conveys your unique value and consistency increases the power of your brand.

Reviews Make it or Break it: Did you know that 90% of consumers research online and rely on review sites before making a purchase? Google reviews make it or break it for your business. We live in a world where everybody Googles everything, and ratings can make or break your business. Just a half star increase in your rating is equivalent to a 9% increase in revenue per Harvard Business Review. If your business was a restaurant, Berkley economists found that a half star improvement makes it 30-49% more likely that a restaurant will sell out during peak hours. See additional info on Eden Gelt.

Another brand that is using a similar strategy is Nike. While a lot of the world is still reeling from the pandemic, Nike encourages people to ‘play inside.’ Again, from a company whose product lines are generally designed for outdoor use, this may also sound counterintuitive. But Nike is playing a clever game with an empathic approach. This approach does not lose sight of the brand’s main selling point. Check out the campaign here. It is this understanding of the situation, the ‘we’re all in this together,’ ethos that brands are increasingly turning to.

3…2…1…ACTION It’s game time and there is no fancy equipment required. Are you ready to film? Just take out your handy phone, iPad or computer and let’s start rolling! Depending on the type of content you are looking to share, you can record 1-minute clips straight through or you can film individual segments and patch them together with film editing software such as iMovie, Open Shot, Movie Maker 10 and more. If you’re not handy with editing, you can hire someone (or recruit your children). You can also just publish raw and real footage. Depending on your business type and brand, sometimes having unedited content may even help you connect better to your client base.

UTM builder management platform by Campaign Trackly 2023: Start small and add more tags, team members or new teams as needed. Limit library, campaign or tag creation access with a push of the button. Standardize UTM tag use with our easy rules for formatting, naming conventions, and more. Prevent tagging errors across users through a few simple steps. Keep a log of who created specific links and more. Cut down on your UTM tagging time by 500%! Add in seconds as many channels, content & term UTM parameters as you need. Use, re-use, or delete them in one click. Need to bulk-tag? Your wish is our command! Find extra details at campaign link tracking solutions. No manual work: Build UTM links 36x faster – uniform and error-free link tracking at scale. Automated tagging process with SalesForce, HubSpot & more.

The Ultimate URL Builder & Link Management Solution for Your Marketing Campaigns

Add New Tags While You Tag: We recommend pre-defining all your tags in Settings, but sometimes a user needs to add a new tag while they are tagging the links in the dashboard. We will make sure that all the right formatting is kept in place and all new tags are safely added in Settings for consistency. One-Click Social Sharing for Buffer, Twitter, LinkedIn and Facebook. Share tagged links on Buffer: Once your tracking links are generated, you can instantly share each individual link on Buffer to save time (Requires that user has a Buffer account).

For Analytics Pros: They say that 60% of your time is spent on fixing bad data. Dealing with disparate data from every digital campaign and having to constantly re-do, edit and reconcile missing, incorrect or duplicate custom campaign performance stats? It doesn’t have to be that difficult. That’s why you have us – we help you standardize link format and ensure tag conventions are enforced consistently. When your stakeholders have a robust, reliable and well-defined tracking link strategy that scales across users and campaigns – you will love the data you are getting and will save time.

We Auto-Format Your Tags: Achieve consistent tag formatting with zero manual effort. Select lowercase or sentence case, as well as underscores or hyphens for your tag naming conventions. We make sure there are no broken links and no tag discrepancies. Bulk-upload Your Tags: Use our easy upload function to add all your tags into the platform before you or your team starts tagging to ensure everyone is using standardized tags. No idea how to build your tags? No worries – we have pre-populated a few so you can get started faster.

Take the stress out of trying to prove your advertising ROI. Automate tracking link creation and eliminate bad reporting data. Get started in as little as two hours. Bloggers, analytics specialists, email producers, and digital marketers need a light, sustainable process that opens doors to improved productivity and faster results – at scale. That’s why they use CampaignTrackly. For Bloggers: Add multiple UTM_source tracking codes to your blog link to ensure you are tracking every single website where you will share your blog. Our Chrome/Edge extensions let you do that in seconds. Discover even more information at https://twitter.com/Campaigntrackly.

Rebrandly Link Shortener: Rebrandly customers enjoy its branded domains and custom links along with its in-depth analytics. We support both generic and custom Rebrandly links – just tag and shorten links automatically or edit each link to give it a unique name. BitLy Vanity Domains: For those customers who have a vanity (branded) domain and would like to use it with single or bulk links, as well as unique custom links – we offer the option to leverage your vanity domain automatically at no extra cost. Start today.