Category: Marketing

Internet marketing guides right now: Your foundations are in place. Your marketing and sales pipeline has been built – and you’re confident it’s leak proof. Now, run it. Turn it all on. And wait. Wait to see where those cracks appear. Correct them. Improve them. And watch as the results come in. As you double your marketing impact. And then one day, you will realise: we know what marketing to do, when and why and we have set up the system to do it. We’re getting the results we want. And this all feels so easy and right. Find additional information at marketing courses.

Developing the correct digital marketing strategy at any particular stage of business growth, choosing the correct marketing channels to capture your ideal audience, and implementing the correct tactics and methods in your campaigns facilitates profitable marketing campaigns for a profitable and sustainable business longer term, regardless of increasingly competitive market conditions. AdsRunner’s Team of full-funnel digital marketing experts help clients just like you every day. We work with all sizes of business and development stages, across a range of sector. Working closely with you, establishing your short, medium and long term priorities, we will help you to develop and implement your digital marketing strategies, or run marketing campaigns for you, regularly reporting on results to show how we maximise your ROAS.

Whether your dropship fashion, engineering items, or decorative pillows, customers will be able to periodically receive newsletters where you will notify them of the latest offers on your website, remind them of the products they liked, or simply send them material as an extra value. It can be difficult to get behind the camera if you are not very comfortable with video. At first, it might even take a long time. But you should know that more than 80% of internet users are on social media. In addition, visual content often generates a higher engagement rate. And even more impressive, 80% of people who said that they watched a YouTube video related to a product they want to buy said that they did so at the beginning of their buying process. These statistics prove that video marketing, which is really under-exploited in e-commerce, is nevertheless an effective strategy.

People who are familiar with your industry including your target customers will choose unique styles and wording to describe your services and products. This is where a combined UX — SEO strategy will work wonders. The UX designer has to ensure that the flow and content of the website are perfectly planned for the user. UX and SEO together work as a strategy when you keep finding improvements in it. Neal Taparia, who runs the brain training platform SolitaireBrain, suggests finding metrics to measure UX. “Keeping users on your site is an increasingly important SEO signal. Search engines want to know they’re surfacing sites that people want. We measure and optimize bounce rate for our solitaire games religiously because not only is it good for engagement, but it improves our search discovery.”

Why China dropshipping? China is the world’s number-one producer of cement, steel, and chemical fertilizers. Of the ten largest steel producers in the world, six are based in China with the country’s annual steel production of 683 million tons being the highest in the world. China also has the largest cotton textile output of any country with textile manufacturing accounting for 10% of the country’s gross industrial output. China is the third largest producer of automobiles in the world behind the US and Japan with the annual automobile export being estimated to be $70 billion. The automobile sector experienced a dramatic growth in the past few decades with the country’s annual automobile output increasing from 1.45 million units in 1995 to over 13.7 million units in 2009. Manufactured products account for about 94.3% of China’s $2.09 trillion total exports which include automobiles, ships, locomotives, textiles, fertilizers, and electronics.

Instagram Stories take time, effort, and planning to get right. But that doesn’t mean you can’t have a little fun with it! We’re seeing more and more brands add elements of humor and pop culture references to their posts by adding memes and trending topics to their content. And we think that might be down to the rise of TikTok in 2019! The new video platform is known for it’s fun and informal video style, and we think it’s a trend that’s trickling into Instagram too. At IGbeast, we’re actively injecting some fun into our Instagram Stories, and it turns out, you guys love it!

To attract new customers, you also need to maintain a powerful SEO presence. With 81% of shoppers using the internet for research before making purchasing decisions, it’s imperative your business is at the forefront of search for related keywords. Having a strong SEO presence also translates to more in-store purchases, as well — in fact, 78% of local mobile searches result in an offline purchase. Finally, it’s critical you spend time and resources on your business’s website design. When these aforementioned customers find your website, they’ll likely feel deterred from trusting your brand and purchasing your product if they find your site confusing or unhelpful. For this reason, it’s important you take the time to create a user-friendly (and mobile-friendly) website. See additional details on https://marketingspaces.co.uk/.

All marketing campaigns are designed to achieve certain goals. Goals for a brand awareness campaign could be getting 30% more followers and increasing engagement by 5%. It’s the same for social media marketing. If you’re investing resources to creating impactful content, the goal would be to attract more followers and have them engage with your brand on your homepage. It’s pretty easy to see whether you’re hitting these goals and if you aren’t, it’s time to hire a social media manager.

A conventional e-commerce store owner needs to take professional-quality photos of products, which includes a good digital camera, a light box, lighting and more, which can be quite costly. This problem is solved with a dropshipping management app, as the “product importing” feature allows for instant photo import.

Top eCommerce marketing latest news from Brian Houchins: 2024 will also see a rise in content clustering for SEO. This technique involves creating a cluster of related content centered around a single “pillar” topic, which helps boost SEO ranking. This trend signals a shift towards topic-based content strategies from the traditional keyword-based approach. Artificial Intelligence (AI)’s role in digital marketing will reach new heights after emerging from the trends of 2023. As AI technology evolves, we will see its applications in marketing become even more advanced, paving the way for more profound levels of personalization and predictive analysis. AI will harness vast data to generate valuable insights into consumer behaviors, preferences, and patterns. Consequently, digital marketing will empower businesses to design and implement hyper-targeted marketing strategies that resonate perfectly with their consumers individually. Find extra info at Brian Houchins.

What is Internet/Online Marketing? Online marketing, also known as internet marketing or web advertising, is a form of marketing that uses the internet to deliver promotional messages to customers through digital channels such as search engines, email, websites, and social media. Online marketing strategies include web design, SEO, email, social media, PPC, and other internet-related methods. What’s the role of internet marketing? Simply put, the role of internet marketing is to help your business reach, attract, and convert online audiences. Let’s dive into two separate goals you’ll have with internet marketing, as well as the necessary methods you’ll want to take to achieve those goals.

Why China dropshipping? China is the world’s largest economy based on purchasing power parity with a GDP of $23.2 trillion in 2017. In the recent decades, China’s economy recorded the fastest growth rate in the world with an annual average of 10% recorded over the past 30 years. China is the world’s biggest exporter of commodities, with exports amounting to $2.09 trillion in 2016. The Asian country also has one of the largest consumer markets in the world and is the world’s second-biggest importer of goods.

It is strongly recommended that you learn how to turn abandoned carts into dropshipping sales. Several factors can cause cart abandonment. For example, some internet users lose their motivation to make a purchase when there are too many steps to take before they can enter their credit card number and confirm their order. Others are reluctant to complete their order when they do not have enough information about the company or delivery terms, their preferred payment method is not available or the delivery costs are too high. In short, prominent information and a variety of payment methods can make all the difference in turning a buyer’s interest in a product into a real sale. Don’t underestimate the impact of abandoned cart notification. Over $1 million in revenue. A 10:1 ROI for marketing spend. An 81% increase in Black Friday revenue. These are just some of the results Shopify Plus stores are achieving using abandoned cart push notifications and SMS.

Here are a few things that a business can do to appear in local searches: Select the correct category for your business and include keywords in the description and content; Create relevant content for your business; Use title tags and meta descriptions; Get contextual links from local and industry-relevant websites; Build up mentions of your business in local magazines or on government sites; Create landing pages for specific keywords and phrases; Leverage Google My Business and each of its features; Get citations for your local business. See extra info on Brian Houchins.

Instagram Stories take time, effort, and planning to get right. But that doesn’t mean you can’t have a little fun with it! We’re seeing more and more brands add elements of humor and pop culture references to their posts by adding memes and trending topics to their content. And we think that might be down to the rise of TikTok in 2019! The new video platform is known for it’s fun and informal video style, and we think it’s a trend that’s trickling into Instagram too. At IGbeast, we’re actively injecting some fun into our Instagram Stories, and it turns out, you guys love it!

If you’re managing your social media campaign on your own, using a tool that lets you schedule posts a week or more in advance could save you time. However, this method isn’t as sustainable. A successful channel needs real-time posts and direct engagement with followers. Posting in real-time shows your followers that your brand is relatable, relevant, and open to communication. Focusing on social media management on top of all of your other responsibilities takes away from effectively running your business. You could miss out on new sources of revenue and if you’re just starting out on social media, it can be challenging to tackle it on your own.

Brian Houchins talking about Digital Marketing : However, it can be all too different for a business just starting out these days. Most start-ups have a very limited marketing budget, so they must make an immediate profit for every dollar or pound spent. It’s important when setting out to set your marketing expectations right and understand your business growth journey. For instance, you might come up with a new line of products that have hundreds of stock keeping units (those details differentiating products, known as SKU’s). You may want to advertise all the products without holding any prior data. You may gather some ideas about advertising costs, but you don’t necessarily know which product works best and sells more, so your focus may be misplaced, and you can waste your marketing efforts and limited budget. Even if it’s a quality product that beats all the competitors, you have no brand equity and credibility to rely on, so why should consumers choose to buy from you, if you don’t stand out against the white noise of online, global advertisers?

campaign URL builder software with CampaignTrackly right now: Streamline access to insights by viewing Google Analytics Campaign reports right into your campaign’s dedicated page. Get a “one-click” view of top-level and granular data augmented with extra insights from our homegrown link shortener. Uncover under-performing links in seconds. Save time with our friendly report explorer that shows you stats even on non-UTM custom tags. Auto-connect with your Bit.Ly account in no time & get all your UTM links shortened automatically in one go as part of the URL building process. Need to bulk-shorten? You got it! No more manual workarounds needed! Discover additional info at https://www.campaigntrackly.com/. No manual work: Build UTM links 36x faster – uniform and error-free link tracking at scale. Automated tagging process with SalesForce, HubSpot & more.

The Ultimate URL Builder & Link Management Solution for Your Marketing Campaigns

Unlimited Categories: Organize your campaigns into unlimited categories – add category tracking or use categories to limit user access. Unlimited Campaign Edits: Missed a link? Need to add more tracking links to existing campaigns? No problem, just click “+Add Links” from your individual campaign page and go. Dynamic Search & Archives: Easily maintain a well-organized work space thanks to our search and archiving options. Find or archive old campaigns with a few easy mouse clicks.

For Analytics Pros: They say that 60% of your time is spent on fixing bad data. Dealing with disparate data from every digital campaign and having to constantly re-do, edit and reconcile missing, incorrect or duplicate custom campaign performance stats? It doesn’t have to be that difficult. That’s why you have us – we help you standardize link format and ensure tag conventions are enforced consistently. When your stakeholders have a robust, reliable and well-defined tracking link strategy that scales across users and campaigns – you will love the data you are getting and will save time.

Day-to-day Operations Benefits: Streamline Tagging Processes, Reduce Number of Touch Points, Improve Accuracy & Save on Resources. Grab any link – on any web page, while building an email, or inside a PDF – with a single click action. Your tagging dashboard opens instantly to let you tag. Benefits: Eliminate typing, pasting, having to go to our site or navigate between multiple websites. (Chrome Extension required) Process Multiple Links in One Go: Need to process more than one link? Our bulk-import function works right in your tagging dashboard – with both our single-link or multiple-link options. Benefits: Upload file from your computer in seconds. Eliminate typing, copying, pasting or the need to navigate between applications or sites.

Build Processes and Learn As You Go : The analytics and data sectors are constantly evolving. For example, GA4 is just around the corner and more changes are coming as privacy and security decisions start affecting how we measure digital advertising. As your trusted partner we will help you navigate all link tracking changes supporting you with innovation, new features, and thought leadership blogs and articles. CampaignTrackly lets you simplify everything related to link tagging and tracking. It automates almost everything securing consistent tagging conventions and formatting, and safeguarding against common errors. It is a viable and scalable alternative that removes manual work and makes things easy for your team. Find additional info on Leafwire Digital.

Share your tagged links on Buffer with a click straight from the CampaignTrackly platform. Share your tagged links on Facebook with a click straight from the CampaignTrackly platform. Share your tagged links on LinkedIn straight from CampaignTrackly without the need to hop between sites. Share your tagged links on Twitter straights from your dashboard without the need to hop between sites. If you are currently a customer of short, you can seamlessly connect to your account via Campaigntrackly to automatically shorten your links as you go. Bulk and single-link processing in seconds. Try CampaignTrackly now.

Premium social media brand marketing tips and tricks by Eden Gelt: Emails with video have a much higher click-through rate than those that don’t. If you share your video in email, ensure the word “video” is in the subject line; this boosts open rates by 19% and reduces unsubscribes by 26% (Hubspot). YouTube is one of the largest social media platforms but to use this platform correctly, you need to engage visitors and build a community by being consistent in your uploads. This means posting at least two videos a month at minimum. But, sometimes that isn’t enough. In order to be ranked, your video title and description also need to contain your keywords (no different than a blog). Your description must also contain the URL where a visitor can learn more information, and your phone number. Finally, adding tags relating to the subject will attract new viewers. Find extra info at Eden Gelt.

It’s easier to keep your customers happy than it is to get new ones. Outside of your current customers talking about your product and business, it is essential for you to continue to increase new customers. Once you have won your customer over with your free offer, they are more likely to upgrade and spend more if they like what you offer. Retained customers buy more often and spend more than first time customers. Once customers learn the value of your product they come back again and again. Brands that attract new users with a free offer forge new relationships. Long-term these relationships translate into valuable brand awareness, increased sales, loyalty and an unprecedented ROI.

Free is one of the most powerful tools available for customer acquisition if done correctly. By offering a free sample, businesses get customers to try a product without putting up a price barrier, while the customer gets a ‘free’ item while not having to gamble a portion of their budget on a product they may not even like. Knowing this, brands should happily eat the costs associated with free. For more social media and brand communication tips – follow Communication Strategist Edan Gelt and her recent blog series – edangelt.com/blog.

When posting, make sure to take advantage of the hashtags (Instagram allows for a maximum of 30 and I recommend you use each one to create a wider reach on your post) but each hashtag must be relevant to your brand and niche so it lands with the correct audience. Each social media post should always have a call to action, regardless of what platform you are using. This means you should ask your audience to share, comment or vote. The more engagement a post has the more likely the platform’s algorithm will kick in and allow you to gain a wider reach to new audiences with similar interests. Read more information at Eden Gelt.

This is where you decide what type of video content you are going to create. This depends on the type of business you are branding. Are you a lawyer? Feature yourself or maybe a client and speak to the value and/or services you provide such as closings, litigation, bankruptcies, etc. Since we are in a pandemic, possibly address the current landlord/tenant laws and how to mitigate them. Follow-up videos could explore samples of cases you’ve handled or complex transactions.

GMB gives you the opportunity to publish offers, events, services and your product line to your listing and maps. This lets you engage with your searching audience in almost real-time. These local posts give you the power to engage with your customers in real time. Importantly, local posts allow you to broadcast your specials or any time sensitive announcements that can benefit you and your customers such as a flash sale. Monitor your progress through “Insights” – analytics provided by GMB. The analyzing feature lets you know how customers found you, where they found you, who asked for directions and who called. This will give you valuable information on how to craft your local posts, where your customers are searching and how, which will help you with any digital marketing needs. Tracking how your business is reaching customers and potential customers is important because by analyzing this data it will give you the tools you need to maximize your reach by the data.

Increasing Your Brand Awareness on a Budget: In today’s environment, budgets are tight and you have to get the biggest bang out of every dollar spent. Learn how you can be increasing your brand awareness on a budget. You know you have to brand but now is not the time to hire out, you can barely cover payroll. Don’t lose hope, here are a few simple things you can do without breaking the bank. Why Brand? Let’s start with the basics – the “why”. The point of branding is to showcase what makes you different from your competitors. Marketing conveys your unique value and consistency increases the power of your brand.

Reviews Make it or Break it: Did you know that 90% of consumers research online and rely on review sites before making a purchase? Google reviews make it or break it for your business. We live in a world where everybody Googles everything, and ratings can make or break your business. Just a half star increase in your rating is equivalent to a 9% increase in revenue per Harvard Business Review. If your business was a restaurant, Berkley economists found that a half star improvement makes it 30-49% more likely that a restaurant will sell out during peak hours. See additional info on Eden Gelt.

Another brand that is using a similar strategy is Nike. While a lot of the world is still reeling from the pandemic, Nike encourages people to ‘play inside.’ Again, from a company whose product lines are generally designed for outdoor use, this may also sound counterintuitive. But Nike is playing a clever game with an empathic approach. This approach does not lose sight of the brand’s main selling point. Check out the campaign here. It is this understanding of the situation, the ‘we’re all in this together,’ ethos that brands are increasingly turning to.

3…2…1…ACTION It’s game time and there is no fancy equipment required. Are you ready to film? Just take out your handy phone, iPad or computer and let’s start rolling! Depending on the type of content you are looking to share, you can record 1-minute clips straight through or you can film individual segments and patch them together with film editing software such as iMovie, Open Shot, Movie Maker 10 and more. If you’re not handy with editing, you can hire someone (or recruit your children). You can also just publish raw and real footage. Depending on your business type and brand, sometimes having unedited content may even help you connect better to your client base.

UTM builder management platform by Campaign Trackly 2023: Start small and add more tags, team members or new teams as needed. Limit library, campaign or tag creation access with a push of the button. Standardize UTM tag use with our easy rules for formatting, naming conventions, and more. Prevent tagging errors across users through a few simple steps. Keep a log of who created specific links and more. Cut down on your UTM tagging time by 500%! Add in seconds as many channels, content & term UTM parameters as you need. Use, re-use, or delete them in one click. Need to bulk-tag? Your wish is our command! Find extra details at campaign link tracking solutions. No manual work: Build UTM links 36x faster – uniform and error-free link tracking at scale. Automated tagging process with SalesForce, HubSpot & more.

The Ultimate URL Builder & Link Management Solution for Your Marketing Campaigns

Add New Tags While You Tag: We recommend pre-defining all your tags in Settings, but sometimes a user needs to add a new tag while they are tagging the links in the dashboard. We will make sure that all the right formatting is kept in place and all new tags are safely added in Settings for consistency. One-Click Social Sharing for Buffer, Twitter, LinkedIn and Facebook. Share tagged links on Buffer: Once your tracking links are generated, you can instantly share each individual link on Buffer to save time (Requires that user has a Buffer account).

For Analytics Pros: They say that 60% of your time is spent on fixing bad data. Dealing with disparate data from every digital campaign and having to constantly re-do, edit and reconcile missing, incorrect or duplicate custom campaign performance stats? It doesn’t have to be that difficult. That’s why you have us – we help you standardize link format and ensure tag conventions are enforced consistently. When your stakeholders have a robust, reliable and well-defined tracking link strategy that scales across users and campaigns – you will love the data you are getting and will save time.

We Auto-Format Your Tags: Achieve consistent tag formatting with zero manual effort. Select lowercase or sentence case, as well as underscores or hyphens for your tag naming conventions. We make sure there are no broken links and no tag discrepancies. Bulk-upload Your Tags: Use our easy upload function to add all your tags into the platform before you or your team starts tagging to ensure everyone is using standardized tags. No idea how to build your tags? No worries – we have pre-populated a few so you can get started faster.

Take the stress out of trying to prove your advertising ROI. Automate tracking link creation and eliminate bad reporting data. Get started in as little as two hours. Bloggers, analytics specialists, email producers, and digital marketers need a light, sustainable process that opens doors to improved productivity and faster results – at scale. That’s why they use CampaignTrackly. For Bloggers: Add multiple UTM_source tracking codes to your blog link to ensure you are tracking every single website where you will share your blog. Our Chrome/Edge extensions let you do that in seconds. Discover even more information at https://twitter.com/Campaigntrackly.

Rebrandly Link Shortener: Rebrandly customers enjoy its branded domains and custom links along with its in-depth analytics. We support both generic and custom Rebrandly links – just tag and shorten links automatically or edit each link to give it a unique name. BitLy Vanity Domains: For those customers who have a vanity (branded) domain and would like to use it with single or bulk links, as well as unique custom links – we offer the option to leverage your vanity domain automatically at no extra cost. Start today.

Brand awareness marketing solutions from Edan Gelt today: Posting videos on this social channel is great for professional B2B content. LinkedIn rewards videos content by sharing it with more of your contacts than traditional text or picture posts. If you upload video directly (natively embed it) versus linking to YouTube, you will reach an even larger audience. Here, you’ll want to upload your video directly to their platforms. You can boost your videos and/or run them as ads to get a larger reach but continue to post and repost your videos organically on your accounts. Even if you think your content is all business and not playful enough – get creative and don’t miss these channels as Facebook has nearly 2 billion users and twitter has over 300 million. For Facebook specifically, you can ‘pin’ a post to the top of your post. So no matter how many posts you create after that, this ‘pinned’ post will always remain on top. See additional info on https://edan-gelt.tumblr.com/.

Consumers and business leaders are suffering from unprecedented stress and uncertainties. With the lockdowns and restrictions coming and going and economic uncertainty hanging over everything. In this climate, brands are having to be more sensitive in their communication strategies. The last thing anyone wants to see right now is an advertisement full of smiling revelers having the holiday of a lifetime. While the rest of us are stuck at home worrying about our health, jobs and when we will get to see families and friends next.

Increasing Your Brand Awareness on a Budget: In today’s environment, budgets are tight and you have to get the biggest bang out of every dollar spent. Learn how you can be increasing your brand awareness on a budget. You know you have to brand but now is not the time to hire out, you can barely cover payroll. Don’t lose hope, here are a few simple things you can do without breaking the bank. Why Brand? Let’s start with the basics – the “why”. The point of branding is to showcase what makes you different from your competitors. Marketing conveys your unique value and consistency increases the power of your brand.

As part of your brand communication strategy you will need to provide relevant and consistent content. For example, if your main social media account is Instagram you should aim to post once a week (ideally at the same time, on the same day each week to build consistency). Your posts should be well-thought-out, helpful and add real value. You should not be posting content for the sake of posting. Irrelevant or dreary content can hurt your brand image. Remember, quality over quantity, always. Find even more info at Eden Gelt.

This is where you decide what type of video content you are going to create. This depends on the type of business you are branding. Are you a lawyer? Feature yourself or maybe a client and speak to the value and/or services you provide such as closings, litigation, bankruptcies, etc. Since we are in a pandemic, possibly address the current landlord/tenant laws and how to mitigate them. Follow-up videos could explore samples of cases you’ve handled or complex transactions.

Enhanced Budget: Word-of-mouth marketing will increase your marketing budget, after all, your customers are doing your marketing for you! Have you ever seen a free Starbucks day online? It is picked up by the media, talked about amongst your target market and goes viral across social platforms. The buzz surrounding free can get millions of impressions for less than a paid ad. The goodwill created by delivering this experience will be tenfold.

Online Services: When the pandemic hit, Peloton offered 90-days free of their in-home workout app – up from 30-days previously. This allowed potential users to try their program and get hooked. After the free trial was up, it was just $12.99 a month – who wouldn’t continue? Moz, a software platform for digital marketers offered a free trial with no commitment other than signing in. This showed off their capabilities and made users feel compelled to commit to Moz when they were ready for digital software. Hubspot, Amazon Kindle, LinkedIn, Google, Canva and others offer free tools and platforms with the strategy of ‘free’ and reciprocity in mind.

Similar to traditional SEO for websites, Google uses bots to serve search results. It is important to include keywords like “Chicago Real Estate Attorney,” “Orland Park Real Estate attorney,” “5013C Attorney,” etc. to your business listing is key – especially since your direct business website will be listed within your GMB page. Use these in the business description and each time you post a Local Post to your audience. Posting photos to your GMB is extremely important – in fact, businesses that have photos receive 35% more click-throughs to their website than those without photos and 42% more requests for directions from Google Maps. Find even more details on Eden Gelt.

These are examples that have an obvious mechanism toward the building of trust. Consumers have long memories and acts like this will serve these companies well for years to come. But, there are more subtle examples. In the Philippines, the CEO of the McDonald’s operation in that country created a video. This video details the safety measures McDonald’s is taking to protect both consumers and their staff. This might seem like an obvious approach. However, at the same time other companies are portraying their staff as ‘heroes.’ This approach is being criticized for ignoring the fact that the employees are in as much need of protection as the consumers are.

Entertainment venue? Share the experience. Make your client’s hearts race or minds open. Give them a first-hand glimpse of riding a water slide or snippets of an attraction, show or new game. Let them feel the excitement of your brand. During the pandemic guests may be cautious to return – show them what you’re doing to keep them safe. Consultant? Give out free tips and tricks, a how to guide or case studies – have you seen my Edan Gelt vlog yet? I not only recommend vlogging, I also practice it.

Barbara Jarabik’s luxury brands and client expectations solutions: Luxury retail no longer means wrapping an item in elegant, branded packaging. It is being redefined by evolving customer expectations and influenced by escalating CX standards in specific regions of the world, such as the Middle East, where remarkable customer service is embedded in the culture. Luxury retailers have always been ahead of the game in personalised customer experience – offering one-to-one service and personalised communications is intrinsic to their strategy to attract and retain customers. But the emergence of ‘new luxury retail’, with its new community of consumers, brings new attitudes, motivators, and standards for luxury retail brands to meet – and the race is on for market share.

According to Hungarian-British entrepreneur Jarábik Barbara the luxury retail industry has remained extremely resilient and continues to bounce back and reinvent itself in 2023. The industry is riding on current trends with cutting-edge technology to entice a younger clientele. Let’s take a closer look at the most important luxury retail trends for the year ahead. The luxury sector saw growth of around +19% during the first quarter of 2022, compared to the first three months of 2021. Demand for high-end products shows no sign of weakness, despite a poor economic climate exacerbated by the war in Ukraine and ongoing uncertainties. The market is expected to surpass 305 billion euros this year thanks to strong demand in Europe and the United States, as well as significant consumption in China.



Barbara Jarabik’s luxury brands and client expectations management: More digital transformation! Many of the most coveted brands in the world have successfully negotiated the move towards digital transformation. With 20% of luxury goods sales coming from online by 2025 , brands are upping their digital game: offering added incentives for customers like personalised gift packaging in stores; or VIP access to private events. They’re also engaging more directly with customers via social media platforms like WhatsApp and Facebook Messenger.

As eCommerce became more sophisticated and even the most heritage-bound luxury brands began to realise the value of allowing customers to shop anytime and anywhere, omnichannel services became the gateway to sales. By 2025, it’s predicted that 30% of global luxury sales will be online, with luxury brands more accessible to consumers than ever before. New luxury shoppers are largely Gen Z more socially aware digital natives with clear expectations for a modern, personalised service which they can access at their convenience.

Various luxury fashion brands are turning to state-of-the-art technology. Louis Vuitton unveiled a new online chatbot service at VivaTech in 2021, claiming that, thanks to artificial intelligence, over 60% of customer requests can be processed 24/7. Gucci offers customers access to online sales advisors, and Chanel has been developing a virtual fitting-room service in association with Farfetch. Live-shopping, one of the biggest luxury retail trends, could account for around 20% of global e-commerce sales by 2026.

Luxury retailers can’t afford to overlook or delay developing a strategy for meeting the needs of customers who expect exceptional browsing and buying experiences – whether that’s in a store, in the comfort of their own home or while on the move across the globe. Fully understanding luxury shoppers’ evolving expectations can mean the difference between remaining relevant and stealing market share or being left behind.

Luxury Retail Trends 2023: Live-streaming grows in popularity! In China, live-streaming has become so popular it’s almost an everyday lifestyle choice, with virtually all brands now on the Tmall marketplace. The luxury sector is no stranger to adopting the latest trends and organising live events. For instance, Lancôme, part of L’Oréal group, first launched Lancôme Happiness Nights in 2021 by offering an immersive journey live from its store on the Champs-Élysées in Paris. Dior gave its customers exclusive access to its July 2022 fashion shows and the chance to chat ‘live’ with make-up artists and get beauty tips.

More direct selling and clienteling in luxury retail: Although it’s not exactly new, the trend for more mobile solutions being adopted in retail is likely to continue, making store staff even more autonomous and better at their role. The LVMH-owned German travel accessories brand, Rimowa, has armed its sales staff with mobile POS devices using the Cegid Retail solution in a bid to improve customer service and reduce waiting times in stores. The mobile POS technology allows staff to look up inventory, process returns and manage orders for store delivery, or delivery directly to people’s homes. It also means having customer information at their fingertips, including recent purchase history or product preferences. With around 20% of transactions now carried out on the move, mobile POS gives access to a multitude of helpful tools (and data) that provide a personalised shopping experience to customers every time they visit a store. Discover even more info at https://www.behance.net/barbarajarbik.

Passive income using affiliate marketing guides today with Passiversity.com: Looking for the best type of blog to make money? Let’s look at some data first: About 15% of bloggers make a full-time income from blogging ($30K a year). About 31% of bloggers make a decent side income from blogging ($6K a year). 6%–10% of bloggers make over $10K a month. You can realistically make $25K–$50K in your first year of blogging. The most successful blogs make over $100K a month. Looks like professional blogging may actually be a good idea. You can make a full-time income or a decent side income. You can even own several blogs, hire copywriters, and multiply your earnings. But like in every other business, nobody can guarantee your blogging business will work out. It usually takes years to be financially independent through blogging. Your first step is deciding on the type of blog you want to run. Discover more info on Make money blogging.

How affiliate marketing works? Affiliate marketing involves referring a product or service by sharing it on a blog, social media platform, podcast, or website. The affiliate earns a commission each time someone makes a purchase through the unique affiliate link associated with their recommendation. Commission rates for affiliate sales vary depending on the company and the offer. On the low end, you’ll earn about 5% of the sale, but with some arrangements, you can earn as much as 50%, usually when promoting a class or event. There are also affiliate marketing programs that provide a flat rate per sale instead of a percentage.

The short snippets of text that you see on top of Google’s search results are called Featured Snippets. They are special because of where they appear in your search results. Any marketer worth his or her salt would want to have their content appear as a featured snippet. The featured snippet could be in the form of definitions, tables, lists or steps. Also referred to as “Position #0”, it is placed even above the number 1 result on Google’s search results. For a website visitor, featured snippets are great because they get a glimpse of the information without having to check out all the other search results. For the business whose site is featured, it will give them a lot of exposure, make them look credible — all of this without spending a single penny on ads.

SEO, or Search Engine Optimization, is the process of getting quality traffic from free, or organic, search results on the search engines (like Google and Bing). It’s important that the traffic you drive to your website is relevant to your industry. If you manage to attract a high volume of visitors searching for Macintosh computers while what you actually do is selling raincoats, the traffic will do you no good. SEO is one of the most important types of digital marketing. By optimizing your content for search engines, you can increase a steady stream of relevant traffic that will only grow over time. Without search engine optimization, people simply won’t be able to find you on the Internet. Some optimization techniques include: researching relevant keywords and including them into your website copy, optimizing your website titles, description and loading speed, building relevant backlinks.

Okay, you’ve got someone to sign up for your e-mail newsletter or send you their contact details in return for access to a white paper or other marketing materials. What now? Perfect affiliate marketing automation tools can be hard to find, but email automation is all over the place. You could e-mail each person individually, thank them for signing up, and from then on writing a newsletter or other messaging campaign, tweaking it to what you feel is the reason for each person to get in contact with you. It sounds sort of exhausting, though. Most customer relationship management software systems and/or e-mail marketing platforms enable you to create and scale e-mail and text marketing campaigns.

Modern online marketing is all about authority. Even with the best content in the world, it’ll be difficult to convert your audience into loyal subscribers or paying customers if they don’t trust your brand. By contributing to other authoritative blogs, you get the chance to prove your credibility as an information source. It will make your target audience realize that you’re someone who’s recognized by trustworthy brands. And as a result, they’ll be more receptive to any value proposition you may present in your own site.

Digital marketing is any marketing effort that you make online, and it is an important strategy to work on to increase the organic traffic (number of clicks) of your website. Digital marketing is an on-going process that you must put constant effort to stay competitive in the digital world. Digital marketing is a big field to work with, but it can be roughly categorized into inbound marketing and outbound marketing. Inbound marketing refers to a marketing methodology where you attract visitors and potential customers in rather than outwardly pushing your brand.

Since there’s no cost to join affiliate programs, you can start making money with an established affiliate product or service without any upfront investment. Affiliate marketing also can generate relatively passive income through commission—the ideal money-making scenario. Though initially you’ll have to invest time creating traffic sources, your affiliate link can continue to deliver a steady paycheck. Successful affiliate marketing offers the potential to significantly scale your earnings without hiring extra help. You can introduce new products to your current audience and build campaigns for additional products while your existing work continues to generate affiliate revenue in the background. Discover extra info on Passiversity.