Category: Marketing

Fruit and vegetables waste top rated business services? Link Retail has everything needed in order to get the best performance out of a retail store or mall. Every individual part, from the shelving, promotions, communication between employees, traffic, conversion rates, customer behavior, and more, can be properly cataloged by a version of our cutting edge Link Retail software. This will give store owners the vital information they need in order to design a better and more profitable shop. This will give a large advantage over others who do not use this technology. The hyper-competitive nature of the retail space requires store runners to try to find a leg up wherever possible. Link Retail can give you that leg up. There is nothing that we like more than seeing a struggling store turn it around or a successful store soar to new heights. Find additional info at retail waste management.

Know your best sellers and create marketing strategies rapidly to boost your sales. Monitor and pursue sales activity in real-time in your store without losing valuable time. Define the best and worst sellers of the day and easily follow up on your product stock. We are installing our software on any device wanted – on a smartphone, tablet or monitor. With real-time sales data at hand, you will be able to fix most problems in store immediately.

We find out what’s the best placement for any promotion -or secondary placements as such. Measure Customer’s Attention: Which price poster works best -and what is the best placement to sell even more products. We do A-B testing in store and we use tools like Eye-Tracking to “see what shoppers see”. With our own software like Link Video Analytics and Link Places we go even deeper and help retailers with the “most impossible task” – and we love it. This is our passion! Consultancy on a broad basis is basically offered in Northern Europe. We do bigger projects out of the region.

Eye Tracking is a unique method for objectively measuring consumer attention and behavior in-store. This is done by using advanced high-tech glasses with a two-way camera, which is further used to show the shopper using the glasses in a “first-person perspective”. The Eye Tracker will register when the shopper’s pupil focuses on a specific object (i.e. a product or a poster) and will re-define this into data points which can then be aggregated for visualization and analysis of the data for several as many consumers as you wish to measure. By using Eye Tracking as a tool for consumer analysis, you will finally get objective answers to your questions, and remove “good intensions” and “subjective opinions” from the equation. Which products are most frequently noticed by the shoppers? How does the shopper navigate in the category/shelf? What share of the in-store communication gets actually seen by the shopper? Which products function as the “anchor” in the shelf and stands out from the rest? This, among several others, are questions you’ll get the answer to from an Eye Tracking study. Read more details on https://linkretail.com/.

It’s rather normal for a grocery store to waste 50-60 pieces of bread a day. If one store reduces wastage of only 15 bread a day, it’s more than 5.000 pieces of bread a year. This is a significant number and saves both CO2 and cost. We have now managed to reduce bread wastage in grocery stores by between 30% and 50%. Digital ordering and real-time production estimates give the correct numbers of bread in-store at any time. Further, it becomes even better when the stores and the employees change their daily routines.

SEO optimization with Steven Santarpia Consulting 2022? You can also suggest that your existing audience communicates with you on another medium to refresh your relationships. For instance, you can ask your Facebook audience to share their email address in a chatbot. Alternatively, you can suggest that they subscribe to your Facebook chatbot in an email newsletter. There are also some ways to generate leads based on virality. For instance, you can run giveaways that target interested people and incentivize them to join your mailing list. Maybe a combination of Facebook or Instagram with giveaway emails to serve the giveaways and send notifications. Below is an example of a giveaway held on Facebook used to increase the number of subscribers and make the brand more recognizable. Read extra info on web development and digital marketing services. Social Media Marketing: Generate and manage top-level performing social media campaigns and develop an organic customer relationship. We’ll provide customized updates on Facebook, Twitter, Instagram, and Linkedin.

Steven Santarpia about Digital Marketing : Gives Competitive Edge: Let’s be honest, your competitors are already trying their best to excel in the market and capture the attention of the audience. What can set your branding apart from your competitors in such a fierce environment? It’s digital marketing. If you miss out on the opportunity of maximizing your brand visibility, then someone would take this opportunity. Businesses are getting smarter in terms of branding, due to the perks that digital marketing has to offer.

Content should be published regularly with the target audience in mind. Ideally, your brand would become a trusted voice within the industry by publishing quality, reliable content. You want your audience to come to you first for information on the latest industry trends. Search engine optimization, (SEO), is the strategy of creating content in such a way that search engines like Google will rank your page high on the search engine results page (SERP). Google uses algorithms to decide how relevant your page is to the keywords that the user is searching for. These algorithms update frequently, and SEO strategies must be adjusted just as regularly to remain effective. When done properly, SEO efforts will put your page at the top of the SERP and bring in more organic traffic.

Steven Santarpia is my name. I am president of Steven Santarpia Consulting. Steven Santarpia Consulting is a digital marketing firm located on Long Island, New York. The agency helps businesses find new clients with the use of online marketing. Our business is located in Greenlawn, New York and has been in business since 2016. We offer our digital marketing services to small to mid-sized businesses. We take great pride in our work product and our excellent customer service. Read more details on https://stevensantarpiaconsulting.com/.

Internet use is still increasing worldwide every day — in fact, over 4.95 billion people around the world use the internet, as of 2022. Marketing is, and always has been, about reaching customers where they are. TV commercials, print advertisements, and billboards all attempt to do just that. The internet offers unique benefits other marketing mediums can’t offer — scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few. But the internet can be an overwhelming and all-encompassing entity, filled with videos and recipes and news articles and e-commerce sites. In the crowded space of the internet, how are you supposed to differentiate your business to reach the right audience?

Top rated financial freedom with blockchain tech methods? It is easy for one to plan to save or minimize on his or her expenses. The problem comes in after a couple of months or so when most of them quit along the way. Make sure that you do not fall into this category; improve on your saving skills day after day. Read periodicals and books dealing with these topic and talk to professionals on your way to financial freedom! Therefore incredible would it be if able to be to lounge around at home, your #1 coffeehouse, or on the other hand even out in the center of a recreation center and have the option to work? Being you’re own boss by using ways to financial freedom is possible! In this paragraph something conceivable and with just a web association and a PC should be possible effectively by anybody! Discover more details on financial freedom with blockchain tech.

Although the rapidly evolving digital marketing trends are hard to keep up with, successful marketing is a key factor in business growth. Effective marketing still pivots on the core principles of getting customers’ attention as well as standing out in a crowded market. Marketing today adapts to the changes in the business world and ensures that your business stays relevant and provides value to the customer across different channels and mediums.

Chatbox, smart speakers, AI, all of these are great for real conversation in real-time. Give your customers the connection they’re looking for by optimizing your SEO for a conversational tone. In other words, optimize for how humans actually talk to each other. Conversational marketing is great at promoting an awesome user experience (UX) which means both buyers and search engines like it. Creating shoppable posts puts an end to buyers getting redirected to external websites. Doing this fosters a feeling of ease and trust which will ultimately contribute to sales and put an end to abandoned shopping carts. Wouldn’t you rather buy those boots directly off Instagram, rather than have to open an account with a store you don’t know yet? Of course. If you have an ecommerce business, shoppable posts are right up your ally. With over a billion users, social followers follow millions of different shopping brands. Yours should be one of them. And your followers should be able to buy from you quickly and easily.

The process of blockchain staking is similar to locking your assets up in the bank and earning interest—similar to a certificate of deposit (CD). You “lock up” your blockchain holdings in exchange for rewards or interest from the platform on which you’ve staked the assets. Many exchanges and platforms offer staking, with both centralized and decentralized options. You can even stake blockchain from some hardware wallets. The lowest risk option for staking would be to stake stablecoins. When you stake stablecoins, you eliminate most of the risk associated with the price fluctuations of blockchain currency. Also, if possible, avoid lockup periods when staking.

The credit card section is designed for you to enter the cost of repaying your existing credit card debts. Don’t confuse this with spending, where you simply use your credit card and pay it off IN FULL. The best way to explain this is with an example. Say you spend £500 each month on food shopping using your credit card, but then pay off your bill in full. This spending belongs in the food shopping column and not in the credit card column as, otherwise, you’ll be counting it twice. Read additional info on https://sakkemoto.com/.

Shopify turnkey websites and Next Level Academy guides for startup business income? While it may sound too good to be true, there are Shopify experts who prefer to build new stores and sell them than actually run a Shopify business themselves. When you buy turnkey Shopify websites, you get a prebuilt Shopify store built by someone who already knows what they’re doing which will save you the time and hassle of learning how to do it yourself. While it may not be the right option for everyone, if you’re looking for a shortcut to starting your own Shopify business, taking the time to shop around for and buy a Shopify store with products may be one of the smartest business moves you make. If you want to learn more about the benefits of buying turnkey Shopify websites, what they usually include, and where to find turnkey ecommerce websites for sale, we’ve outlined everything you need to know in this article. Discover extra info at turnkey Shopify website.

Register for affiliate marketing and put the code on your website. You will earn tangible income depending on the traffic you drive to your website and the sales generated thereof. Likewise, there are a number of companies out there looking for websites to display their adverts on. With this, you can diversify your website and earn money from multiple sources. Since most of the money you will earn will come from sales generated through your website, your success rate will largely depend on how much you advertise and promote your own business.

Not only do you get a professionally designed and optimized store, but it will also be pre-loaded with profitable, best-selling products from top Shopify suppliers. In addition, your store will be ready for search engines and mobile devices, so you can be sure that potential customers will be able to find your store online. If you’re looking for a turnkey ecommerce business that’s ready to start making sales from day one, then head over to our website and make sure you check out all of the available features and options we offer to our customers. Once your custom-built Shopify store is ready, you will be sent easy-to-follow launching instructions and have 24/7 access to our experts for any questions that may come up.

The first thing to do when you purchase a turnkey website is to find out the hosting package. How much are you to pay monthly/yearly for the hosting or the seller offers a free hosting? Do not entertain any seller that wants you to enter a profit-sharing contract. Before you buy a website, you should see how a demo of it works. This will gives you a better understanding of how the website works, and the loopholes that need to be fixed. Your potential turnkey site must reflect your niche market. This means that if your business is focused on pets, your potential turnkey website should reflect something related to pets in the domain name and in the design. Will the seller offer you technical support in case there is a problem along the line? Does your seller have recommended developers that can help you fix issues that may arise later?

What we have created for you: This business is brand new but we have already completed everything which the store needs to launch and operate. We have designed a stunning website design and layout, written product pages and all store copywriting, selected all images, designed a logo, created product images, optimised the website navigation, designed all product collections, planned the product fulfilment to be 100% automatic, designed a cohesive brand image and have everything ready, optimised and waiting to be set up on the Shopify platform. Discover additional information at https://startupsplus.com/.

Internet marketing company London 2022 with AdsRunner? When it comes to digital marketing, your media and creative content play a key role in your advertising success, especially on social media, such as Facebook, Instagram, TikTok and YouTube. Our media team will produce authentic, genuine and compelling contents that will deliver results at every step of your digital marketing funnel. Producing high-performing ads mean benefitting from a higher click-through-rate (CTR) and converting more customers. This, in turn, lowers your cost per customer acquisition, (CPA), leading to a higher return on ad spend for the same advertising efforts and costs. Discover extra information on Digital Marketing Agency. Creative Production: We thoughtfully produce authentic, compelling, and data-driven content that can live and perform across any media.

Voice search is getting more and more popular due to its ease and all the technology out there making that ease possible. Phones, pads, computers, smart speakers, to name a few. It’s no longer recommended that you optimize for voice search, it’s demanded. If you want the search engines to recognize you in a competitive market, make sure you can be found by anyone at anytime on any device. Already, over 50% of searches are made by voice. So, how will this drive your sales? When customers can find you and interact with you where they are and how they want to, your brand becomes their go-to. Create an SEO strategy that nurtures the conversational tone necessary for voice search so you can offer the interaction your buyers are looking for.

Short form videos are already a popular digital marketing trend through the mediums of TikTok, YouTube and other platforms. In the future, there will be lot more of these platforms. People are bombarded with information and their attention spans often do not process all seen. Short videos with effects and features captivate and connect your audience instantly. Additionally, consumers nowadays tend to prefer authenticity. This means that videos replicating normal, everyday life as well as inviting audience participation are the most effective. Videos are also ideal to integrate with social media marketing strategies. Advertisements on social media increased to provide users with more convenient shopping experiences. Not to mention, social media influencer marketing is on the rise.

However, it can be all too different for a business just starting out these days. Most start-ups have a very limited marketing budget, so they must make an immediate profit for every dollar or pound spent. It’s important when setting out to set your marketing expectations right and understand your business growth journey. For instance, you might come up with a new line of products that have hundreds of stock keeping units (those details differentiating products, known as SKU’s). You may want to advertise all the products without holding any prior data. You may gather some ideas about advertising costs, but you don’t necessarily know which product works best and sells more, so your focus may be misplaced, and you can waste your marketing efforts and limited budget. Even if it’s a quality product that beats all the competitors, you have no brand equity and credibility to rely on, so why should consumers choose to buy from you, if you don’t stand out against the white noise of online, global advertisers?

Online businesses are increasingly under pressure, as it’s becoming ever more expensive to run ads and generate ‘high-intent’ traffic that hit your Return On Ad Spend (ROAS) targets. Frankly, whatever the marketing agencies tell you, in order to maximise your spend with them, heavily investing in advertising and marketing alone just doesn’t cut it anymore. If, like many of the clients who come to us after struggling with a lack of in-house expertise, or who are frustrated with experiences of sub-contracting to others, you too are not seeing the results you’re after, you might just have been knocking on the wrong doors, or failing to ask the nuanced questions that lose you marketing budget. Discover additional information at adsrunner.com.

Excellent Boca Raton, FL web design services 2022? This is crucial when it comes to designing your eCommerce site. With more devices being able to connect to the internet than ever before, you don’t want to have an eCommerce site that doesn’t work on a smartphone or tablet. Figures show that 62 percent of smartphone users made a purchase via their smartphone. Plus, you’ll have no hope of succeeding with an omnichannel eCommerce marketing strategy if your website looks like trash on mobile devices. Read even more details on Boca Raton web developer.

Remember Google is all about what people see on mobile (i.e., its Mobile First Index). Poor user experience can be detrimental to SEO. Even with the Mobile First Index, the essentials are really what matter most for rankings: relevance, prominent use of keywords in page titles, headers, backlinks, and more. Check your site using the Google Mobile Friendly Test. Paying attention to your site’s core vitals and mobile experiences should be a priority in 2021. In October, Google announced that it can now index not only pages but also passages within the page. Picture a website page with 15 paragraphs. Before this change, the 14th paragraph likely had little value in the eyes of Google. After all, it’s a small part of the content and is near the bottom of the page. Maybe, at most, it helped define the overall point of the content on the page. And yet, that paragraph may be the answer to an often-searched question.

Both our local and national SEO Packages come packed with features and benefits, including full transparency and reporting. You’ll have access to your SEO campaigns 24/7 through our marketing dashboard and our mobile app. We start every project by formulating an SEO strategy. Without this, ranking is difficult. Good SEO starts with solid keyword research. We’ll show you which keywords to target and why. We’ll optimize your site relative to your keywords an in accordance to Google’s SEO guidelines. We build contextual backlinks wrapped around a topical,unique article on high-authority websites. We believe in being transparent with clients. You’ll receive monthly reports on all SEO activities.

Make sure on social media that your business is as engaging as possible. Provide feedback to customers asking questions. Pose open-ended questions that encourage discussion. Have all the relevant links available for people to click through so that they have easy access to the main website. It’s certainly impressive to see a growing list of supporters on Twitter, Facebook, Instagram, and more, but it’s the engagement with your website links that will begin to move the needle in search results.

Local SEO has its own set of best practices. If not implemented in the right way, it will make things difficult and stops your site from performing well in search. For anyone wondering how local SEO differs from normal SEO, the former is all about building relevant signals around a specific location whereas the latter is the practice of getting higher SERP (search engine results pages) rankings for relevant keywords.

So, when creating a website, choose a mobile-friendly design only. Responsiveness should be top on your list when looking for a mobile-friendly website design. Remember, a mobile-friendly website is accessible from all devices, no matter what the size of their screens is. In 2019, Google started mobile-first indexing for all the new websites. Since most people now make Google search using their mobile device, Googlebot started crawling and indexing pages with the smartphone agent.

Another pointer for business growth and outreach is using virtual tours to give a video-centric view of the location of your home business, as well as talking about your products and services. Virtual tours are particularly useful if you are a restaurant that happens to be a tourist stop-over point. A listing on Google My Business is proof that Google will easily find your business. By putting your site online, you can easily be noticed by prospects within your proximity. SEO is particularly crucial in optimizing your business as per the location and will help you rank faster on any local searches. You can also get listed in the Bing version of Google My Business, which is the Bing Places for Business, which helps in improving your discoverability.

Still not sure about the difference between cheap SEO and (good) affordable SEO? Check out this infographic. With many larger SEO companies charging between $5K and $10K+ per month to optimize and manage clients’ SEO campaigns, many small businesses were essentially left to fend for themselves. The alternative became fly-by-night SEO companies offering cheap SEO packages at cut-throat prices. Forbes reports that a quality national SEO campaign will run you $2K/month on the low-end. After nearly 2 decades of executing profitable SEO campaigns, we can attest to that. Shady SEO companies charge $99/month. So, you have to ask yourself; if someone is selling you a Ferrari for $9,990, is that even remotely close to the same ball park as what you’d expect to pay for a Ferrari?

Google posts are all about local engagement and having genuine interactions with potential customers in your area. While published Google posts does have a minor impact on ranking factors, the importance is on establishing connections with potential local customers. NAP stands for name, address, and phone number. NAP consistency is having your company’s name, address, and phone number listed the same way across the web, from your website to your directory listings, to your social media profiles and even band mentions. NAP consistency is crucial to getting both users and search engines to identify the correct location of your business. See additional info on https://www.caemarketing.com/. A staff directory is a place where you can list the various departments or teams within your organization and their contact information. It makes it easy for employees to find the right person to talk to when they need assistance. Employees can search for a specific department or individual using keywords, titles, or other terms. Blogs are a great way to communicate with your team. They can be used to share company updates and provide helpful insights. Blogs are also an excellent way to encourage your team members to contribute content and get them involved in the intranet. Additionally, your intranet staff will benefit from important news around the company or industry.

Every topic has a “head” keyword, which is the most common way people search whatever your page is about. For a post about how to lose weight naturally, this is “natural weight loss”. Google says to write title tags that accurately describe the page’s content. If you’re targeting a specific keyword or phrase, then this should do precisely that. It also demonstrates to searchers that your page offers what they want, as it aligns with their query. Is this a hugely important ranking factor? Probably not, but it’s still worth including.

Top people counter services provider? Link Retail is a technology firm that provides modern and effective solutions for those in the retail space. Based out of Oslo, Norway, Link Retail helps brick-and-mortar stores grow their sales by using data analysis and advanced metrics in order to get the best results possible. We know that it can be difficult to understand all the figures at hand, so we have designed easy to use software with clear interfaces that allow those who may not be the most technically savvy to use our tools to help their store. Our top-notch team of software engineers and data scientists take great pride in empowering our customers and helping them reach their goals. We offer a wide range of products and services that fit whatever needs our users to have. Find extra info at retail waste management.

The level of flexibility and responsiveness provided by The Link Sales Modul is unmatched. No longer is there a delay between store feedback and adjustment. Now, problems can be tackled as soon as they arise. An underperforming zone can be identified in a day and be designated for redesign or special attention. This will stop certain sectors from lagging behind, as they will quickly receive the attention needed.

The Concept: Use sample stores as a laboratory for testing new ideas & potential successes Retail LAB is a concept where the retail chain (RC) uses 4-6 stores as a test environment – for the RC and its suppliers to do all kind of exciting research, analysis of placements, sales-analysis, test-sale of new products, traffic, shopper behaviour etc. in the defined LAB stores. Link Retail (LR) is running and operating the Retail LAB –and RC introduce LR to all its key suppliers. RC shall have access to all results from all studies done by suppliers. The scheme will be financed by LR, without any costs for RC. The suppliers will pay for studies and analysis. RC will also be able to do its own analysis – for free or at very low fees. The last depends on supplier participation and will be regulated in an agreement between the parties.

Price Optimization: In our opinion, price optimization, apart from the eternal struggle for low prices, is given too little attention among many retailers. Many chains and stores reduces their product prices to increase the customer´s perception of good prices. We know, on the other hand, that there are other measures that can increase the perception of benefits – and which makes you earn more money. It´s really all about psychology. Through a wide range of price studies, we establish the basis for increasing the value of a product – both for the customer and for you as a retailer. Read additional info at https://linkretail.com/.

Furthermore, when it comes to fresh food in a grocery store – fruit, vegetables, roots, tuber crops, oilseeds, and legumes are usually placed together in the fruit & vegetable section. In this situation, together as “one category”, this represents more than 60% of all food wastage in tonnes! Thus, we take action to reduce this significant amount of food wastage to raise environmental awareness and increase savings in grocery stores. Link Retail’s Waste Management Process POS data & sale numbers are the core of all Link Retail products.

Awesome online fashion brands success stories by Lance Ashley? There are plenty of people with big ideas, but they almost always fail due to lack of organizational structuring and lack of great teams. When you think about how famous brands make sales, Lance Ashley’s background illustrates just how passionate and talented he really is. People at the forefront will take you more seriously and want to build meaningful relationships with you if you bring clear cut value to the table. Lance Ashley does just that. As the digital climate continues to evolve it is clear that it will require initiative and hard work from those who wish to stay on top. One thing is for sure, however the space changes, it is certain that Lance Ashley will be there, leading the change.

Lance Ashley is a serial entrepreneur and visionary. Lance Ashley has emerged as one of the most diverse entrepreneurs, marketers and visionaries in the vast entrepreneurial world who has always believed in staying in trend with the changing times of the industry. He is the mind and man behind the successful online brands he has launched, which includes an eyewear company. Recently, he re-launched an eyewear brand named Dion Specs (www.dionspecs.co). Through this, the serial entrepreneur highlights the fact that entrepreneurs and businesses need to understand the growing trend of working in alliance with the digital world as this is the new normal and this is what will help them sustain themselves and even grow as a brand.

Ashley started using his innovation to build new digital platforms. Knowing the necessity of a positive online reputation, he channeled his resources to create impactful and worthy brands for different industries. One of Ashley’s latest brands is the relaunch of Dion Specs an eyewear brand that went on to generate impressive profits after its restart. To help establish people in the vast online space, Lance Ashley has come up with his online guide (www.fashion2profit.com) to help people and companies start their brands in the digital world, especially amidst a pandemic. The ace entrepreneur started early in life to reach where he is today. His journey began at 12 years as a candy salesman. Working each day relentlessly, honing his skills, he grew to be a serial entrepreneur who operates multiple businesses. He helps people build companies by utilizing digital platforms, brand building and digital efficiency.

Success comes to those who are busy looking for it, opportunities won’t always necessarily knock at your door, you need to create them. Lance got his first shot at entrepreneurship when he was only 12 as a candy salesman, from there he always had a big vision to improve his lifestyle and accomplish his dreams. He has launched multiple 7 figure businesses including an eyewear company, which has always been a passion! He is one of those young entrepreneurs who focus on building foundations for a successful career using digital platforms through a culture defined by aggressive brand-building and digital efficiency. According to Lance, we could see the development of algorithms and online data processing technologies to work in conjunction with artificial intelligence but need to feed these algorithms with human intelligence. See additional information on Lance Ashley.

Lance is currently working on a new business venture to tap into his love for creativity, fashion, and philanthropy. He is set to launch his new sunglass line, Dion Specs, in the Fall of 2017. Dion Specs is a confident and modern sunglass brand. It is geared towards the clientele who wishes to exude his or her best lifestyle. Along with Lance’s passion towards entrepreneurship, his desire to give back continues to be prominent in his current venture as Dion Specs will donate 5% of their net sales to support adaptive athletes and orphanages.