Here are some tips if you need to grow your online business. This is among the most important lead generation marketing strategies. Higher engagement levels equal more leads generated. Unengaged leads don’t convert, so focus on engaging them first and foremost and the rest will take care of itself. When possible, use buttons or clickable images for your CTAs instead of hyperlinked text in a paragraph. Do anything you can to make it jump out, such as using a button with a contrasting colour to more easily catch the eye.
Have your competitors launched a new product, service or website? You need to know. Track what your key competitors are doing, and use the information to beat them. Aim high. Keep a look out for prospects that have experienced a change in circumstances, such as a restructure or a merger, and target them. Make sure you have a list of organisations that you would like to work with. And don’t be afraid to discount a prospect if you don’t think the relationship will go anywhere.
Once there is great content we need to focus on where this campaign will get the most traction. Of course we have built in Social Media in the iimhub but maybe you decide to use the influencer data base for a bigger blast the options are endless. With optional services for shout outs and banging on doors to go the extra Maile to get traction to your niche audience with the most cost effective and time lines possible. Read extra details at Find out how to rank your site and build new clients with our lead generation packages and courses.
Ensure that the content is the right type of content for the community that it’s presented to and the right place in the customer journey. Be cognizant of the many steps in your customer’s journey. Make sure that awareness content is used in social channels. Consideration type content can be used for paid targeted audience buys. Include a strong call to action. So much social media marketing and content marketing fails when the recipient of the message isn’t clear about what to do with it. Do you want a share? A site visit? Their contact information? A subscription to your page or channel? Spell it out.
Along with all of your amazing content, don’t forget to include video as part of your demand generation tactics. A very simple way to do this is to use the content that you already have. Do you have a new product that just launched? Include a video to give viewers a tour of your product. Amazon created a 48-second video introducing Alexa making a call using Echo Dot.