Improve your marketing power with 2d animation videos? Unless you’ve been living under a rock for the past ten years, you are probably already familiar with how effective a video marketing strategy can be. Not for nothing is video content a fixture in most companies’ marketing portfolio! However, video marketing in itself has quite a broad spectrum of tools for you to leverage according to your specific goals and needs. And among those, few are as versatile and useful as marketing cartoon videos! With immediately attention-grabbing visuals and a flexibility second-to-none, these pieces have a lot to add to most marketing pushes… But why is that?
More and more entrepreneurs experience the vast benefits animated explainer videos have for their business. Businesses interested in starting to use these video’s will be greatly helped by first looking for the most efficient and effective way to go about this. This article gives an overview of things to do and things to avoid when creating such an animated explainer video. An animated explainer video is a short animated video for marketing or advertisement purposes. Businesses usually use animated videos to describe their brand’s products, services or achievements.
For businesses to succeed in 2020 and beyond, optimizing their marketing strategy to answer consumer demand and improve their visibility and engagement on digital platforms such as social media and websites is vital. At the end of the day, if you’re a business owner, then your aspiration should be to be a part of the 85% of small business owners who are happy with the ROI on their 2D animation videos. There is enormous potential within video content, and you have to make sure you’re not too late to join this bandwagon towards digital success. Read even more info on #2d animation.
Explainer videos break down a new or complicated concept that is often, but not always, related to your product. This can help consumers better understand more complicated processes related to the purchasing or usage of your product. Explainer videos that discuss peripheral concepts or issues can be used to invoke thought-leadership and showcase your expertise. These can even be done in the form of short video infographics. Certain explainer videos can also take the form of a product or brand video by exploring buyer pain-points and providing solutions for them. Depending on the content of these videos, they can target both top and bottom-of-funnel consumers. Animation can also be used to convey points that are less tangible and thus more difficult to explain. In the climate of COVID-19, animated videos can help to replace physical actors.
Promos and demos are a great choice when you want to introduce a new product or service. A short clip can cover the marketing highlights of a product’s features and benefits. A demo is a demonstration showing how to use a new product or service. Try giving your audience step-by-step instructions together with an explanation of features and functions. Demos are especially helpful for building authority and credibility, especially when you’re working to convince buyers to switch from another trusted brand to yours. By comparing functions and features head-to-head, a well-crafted demo can help you quickly gain market share against well-known competitors. See extra details at animation video.