Category: Marketing

Jason Argall or the rise of a digital marketing entrepreneur? Jason Argall is an entrepreneur specializing in digital marketing and expansion in global markets. He has built brands in the health supplements category such as PhiNaturals and Shrüm. He currently serves on the board of Radial Research Co (RAD on the CSE). With his track record and experience, he has the know-how and experience to build global brands with a strong market presence in the USA, Canada, the UK, Europe, India, Latin America, and Brazil.

Jason Argall has also co-founded various e-commerce software companies such as Zoompages, the performance marketing landing page builder, and Chatvertiser, the first SMS/chat conversational marketing software of its kind. Jason started digital marketing in the late 90’s on Yahoo search, before Google Adwords existed. He has been involved in founding and scaling numerous successful digital brands.

Jason Argall is a founding member of ScaleMyBrand. Our media buyers understand how to manage ad spend holistically and according to your overall business model and goals for your brand. We are highly skilled at optimizing for ROAS while scaling campaigns. Our team is composed of performance marketers at heart. We’ve sharpened our axes through years of managing campaigns putting profit first. The real power comes from putting those skills to use on a brand that truly connects with its market and builds loyalty.

Jason Argall about personal brand building : Choose platforms that are appropriate to your line of business. LinkedIn and Twitter are the best ones to get started with, but having a Facebook business page and Instagram may also important. Instagram is actually a great platform if your work can be represented in a visual way. Best of all, social media is free, until you get into paid advertising, but first things first – that’s not necessary right away. Content curation is a way to encourage interest in your brand on social media. You can’t just be selling all the time because people will just switch off. Choose a few influential and/or entertaining sites that you like (hopefully related to your niche) and choose some of their posts to rebroadcast to your audience. Mention influencers in your posts, and reach out to them for link-backs and cross-posts. Connect with your audience and they will keep coming back for more.

Jason Argall about business brand development : The buyer persona is a handy tool to define your target customer characteristics. It summarizes the attributes of the ideal customer for your offerings. It includes details such as age, income, and why they seek a product or service like yours. The buyer persona helps you crystalize how you want to present your brand to this audience. Here, since not all customers are the same, it can prove helpful to execute customer segmentation. This helps you determine the universe of customers that matter most to you, such as those who are frequent shoppers. Then you can tailor the brand to speak to that audience. For example, a brand targeted to teens is expressed differently than one targeted to senior citizens. Also ask current customers to fill out a survey or interview them to learn how they view your product or service. This insight is helpful because it’s straight from your clientele, not your perception of what you’d like your brand to be. Once you know your customers, look at competitors and how they brand their companies to this audience. Review their websites, look at their business listings on directory sites like Yelp, or call the business to gain insights.

Cae marketing & consulting offers law firm seo marketing? CAE Marketing & Consulting is completely the opposite from those shady SEO companies. We look at your small business or medium-sized business as a partner, not a client. We want your Boca Raton business to be profitable year after year, because our goal is to keep you as a partner for years to come. Our Search Engine Optimization services work, they’re profitable, and we have the data and the clients to prove it.

For maximum effect with location landing pages, each page should be appropriately optimised. Firstly, the content on each page should be constructed to be as informative and relevant to the location as possible, while still signalling to search engines the main purpose of it (the service). While it might be tempting to copy and paste the content for each location service page, creating entirely unique copy will prevent issues with duplicate content. Secondly, each URL should follow a simple pattern and structure to make it easy for both search engines and users to track. Finally, optimising each page’s title tags, call to action, and H1 & H2 tags will enrich each page with local strategic SEO.

With more and more customers going online, looking for the best products or services near them, they are more likely to engage with the business they searched for within a day. To get maximum visibility, your business should be at the top of the list when someone queries for the product or service you offer. But getting on to the top of local search results is not that easy, especially after Google changed their local pack to the new 3-pack listings, like that of the above image.

So, when creating a website, choose a mobile-friendly design only. Responsiveness should be top on your list when looking for a mobile-friendly website design. Remember, a mobile-friendly website is accessible from all devices, no matter what the size of their screens is. In 2019, Google started mobile-first indexing for all the new websites. Since most people now make Google search using their mobile device, Googlebot started crawling and indexing pages with the smartphone agent.

Digital marketing success for a law firm is generally focused on location-based strategies, hence the popularity and importance of local SEO. One of the first things every law firm must do is create a Google My Business listing, a free tool from Google that can help you manage your online presence on the search giant. When a listing is created on the Google My Business platform, it automatically synchronizes with Google’s search platform. This means that your business will show up on Google Maps, it will appear on local searches and your type of business will also be taken into consideration and categorized by Google’s systems. See more information on seo for lawyers.

There are immense benefits to focusing on search engine optimization for nearby traffic. Depending on your niche and region, you could receive hundreds or thousands of monthly recurring visitors to your website by users who are actively searching for your products or services. These are HOT leads! While every business can benefit from a proper, robust, and balanced SEO campaign, the only question is how long a campaign will take and need to continue in order to outrank the competition on page one of Google and Bing. Do as much as you can on your own to lay a good foundation, then get serious with a campaign by the pros.

If you are running a home business, then you have to be apt in your game to ensure you do not lose the market share. This can be achieved by optimizing your online profile, so that you can be accessed from local searches, especially within your geographic locations. Better connectivity and the prevalent use of mobile devices means that as a home business, you have to take advantage of local SEO and the benefits it brings.

Nobody wants to visit a page that takes forever to load. That’s why page speed is a ranking factor for desktop since 2010, and for mobile since 2018. Lots of factors affect page speed, including your site’s code, server location, and images. You can get a rough sense of how your pages perform using Google’s Pagespeed Insights tool. Just plug in a URL, and you’ll see a score between 0–100, followed by improvement advice. The issue with Pagespeed Insights is that you can only test one page at a time. Solve this by signing up for Google Search Console, and checking the Speed report. This shows you which pages are loading slowly on desktop and mobile, and why. Some of these issues can be complicated, so your best bet is to ask a developer (or technical SEO expert) to fix them. Find additional information on https://www.caemarketing.com/.

Social media marketing services and Social media likes panel? How do video views impact your social proof? When people hit up your profile and see that a vast majority of your videos have lots of views, likes, and even some comments going on – it’s a huge indicator of the fact that you’re probably someone that’s worth following because you create content others enjoy. Now, if your profile has dozens or even hundreds of videos, the easiest way to build up a high view-count and maintain it at a steady average is by getting your followers to keep coming back and interact with your content, time and time again. However, we all have to start somewhere. What if your profile has a tiny following? What if you’ve only got a handful of views at best? Likely there’s barely any chance of that sort of social re-interaction happening on its own.

You want to grow your Youtube channel or to raise the views of your videos and you don’t know how? Here are several methods about how to obtain more Youtube viewers and subscribers. You should also observe your competitors – other YouTubers in your niche. What are they discussing? Observing your competitors will help you figure out if they are responding to an emerging trend. Pro Tip: Don’t forget to check social media especially Twitter. Simply make a quick search on Twitter to find out which hashtag is trending. If you check out the results, you will find a list of Twitter users and tweets on the subject. Never Give Up: Have you been posting videos on your YouTube channel for a year or so and hardly getting views or comments? Thinking of giving up? Well, don’t. Each day, YouTubers create new channels where they post videos on a variety of niches. For instance, fashion, baking, cooking, traveling, and more. Some channels kick-off and their owners start to get more viewers. Others don’t receive any views or comments. If they do, could be less than 10.

Besides hashtags, you can also make your Instagram posts and Stories discoverable by tagging your location, either the city you’re in or the venue where the photo or video was taken. Locations not only have their own Instagram feed but also their own Story just like hashtags that you can contribute to when you use the location sticker in your own Stories. Local businesses can get the most value out of location tags by posting regularly to these feeds and also engaging with posts from prospective customers who are physically in the vicinity. Whenever a potential follower lands on your profile, you have a short span of time to convince them to follow you.

Instagram can be a highly-targeted, visual marketing channel for your brand and an opportunity to build a loyal audience that grows with your business. In fact, over 500 million Instagram and IGTV users browse the app every day, making it home to some of the most engaged audiences around. But like any social network out there, there are the right ways to use your Instagram profile, wrong ways to use it, and clever ways to use it. Find even more info on best smm panel.

With over 1 billion monthly users, an ultra-smart algorithm, and tons of clever, creative brands on Instagram, it’s a competitive place if you want to grow your account and boost your following. Thankfully, we know exactly how to make your business stand out, show off your brand, and get more followers on Instagram – so you can work smarter, not harder. Growing your Instagram account may not be as easy as it used to be. But there are some strategy tips and tricks you can try out.

SEO video optimization using internal optimization techniques: This resembles a similar page optimization of a blog. It is a strategic positioning of the term chosen in certain places. It is natural for the search term to be present in the title. Remember to always insert the keyword chosen in the title. It is enough for your term to be found 2/3 times in the description of the clip. Write a description of maximum 5000 characters in which to add the keyword. YouTube allows you to write a description of up to 5000 characters. This principle applies to every video clip. Here’s how you can get the most out of this description box to get the most out of it: use as much of the 5000 character limit as possible. YouTube cannot listen to your video. He can’t even watch it alone. But YouTube knows the subject of your video because of the description.

Now, Instagram comments and saves are more important than ever. So the best way to improve your engagement for this year is to create more content that encourages your audience to tap that save button! “Savable content” is anything you know your audience will want to read back again at a later time. If you’re trying to think of “savable” content for your feed, think about what’s important to your audience and what will they find value in. This can be anything from an infographic to funny memes or quotes that you know will resonate.

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High quality online advertising provider by Venn Marketing Atlanta? The local SEO is a good starting point in increasing your brand awareness. Still, more important is understanding your audience. And with the right strategy, you will be more than prepared to reach more clients and increase your sales through conversion.

Good content can be surpassed by even better content. You have to make a better video than the one in the first position. Only then will you be sure of the first position. Design the content according to the chosen keyword. Obviously, you will need to develop content based on your keyword. If you do not do this, including the visitors but also the search engines will realize that the video has nothing to do with that search term. I should point out that that video content must be the right keyword. Here, you have two viable options: you can create something similar to # 1 on YouTube. Do you really want YouTube views? Then, I recommend you post content of the highest quality. The term “quality” seems to me to be outdated. I need to tell you what the quality is: the clip is at an HD resolution. The visitor experience counts enormously. Maybe you have something interesting to say. However, due to the blurred sound and the pixelated image, your message will lose its intensity.

Local SEO is much the same as regular search engine optimisation, but with an added emphasis on the geographical component. Instead of trying to rank for general search terms related to the goods or services that your business is offering, Local SEO puts an emphasis on ranking for search terms that drive local traffic directly to your business. Local SEO will increase organic traffic for highly relevant search terms.

Email marketing is one of the most popular types of digital marketing. To put it shortly, it’s the use of email for promoting one’s products or services. If you go a little deeper, email marketing might also refer to building relationships with your customers. Ideally, emails you send out to your clients should not only speak at them but also encourage meaningful interaction with your brand. Notice how the guys from Buffer start a meaningful conversation by asking their readers’ opinion in their emails. There are many things that contribute to the success of your email marketing strategy, from the content you create to the time you send your emails. One thing is certain, though: email marketing is far from being dead and should definitely be part of your overall digital marketing. See more information on Atlanta SEO.

What Local SEO Looks Like? A better question will be ‘what will local SEO look like in 2020?’ With almost 50% of searches on Google already having local intent, the importance of local SEO is and will be on the rise in the coming years. So, coming to the key takeaways for local SEO 2020, see the listed points: User engagement will always be the topmost factor in local SEO. The businesses with maximum engagement will be the ones prioritized by Google in its SERPs. With voice search getting familiar with smartphone users, it’s essential that you need to go for real-time keywords. Long-tail keywords and the ones in the form of questions will work! Reviews and ratings are another factor that will play a greater role in influencing local SERP rankings.

As consumers begin to lean more to the web and mobile devices, having a solid website is more crucial than ever. When you use Venn Marketing as your Atlanta web design firm, you’re working with a team of experienced brand strategists. Our web design team doesn’t just create attractive websites for the sake of design. Every website is created to enhance the brand strategy of the company. At Venn Marketing, the beginning stages of Atlanta website design includes finding the answers to some basic questions like: Who is the audience we are targeting? What message are we trying to communicate? What do we want people to think about our brand? How are we positioned in the market place? First we discover the answers, and then we design. Brand savvy companies know that a strong brand is a highly valuable asset. And since the Internet has become the number one resource for individuals seeking general information about a company, a website that’s in line with your corporate identity is crucial. See extra details on https://www.vennmarketing.com/.

Online marketing provider for Italian firms? Why Local SEO matter? Local SEO helps people to easily find your local business online. It helps your business to become highly visible online, and rank high in local SERPs making it easier for customers to find you. What is the future of local search marketing? With more and more people using smartphones, iPads, etc., and voice search usage on the rise, the future lies in local mobile marketing. Having an SEO-compliant website and a strong local SEO strategy will get your website on to Google’s local listing pack.

Local link building is the practice of working with other websites in your local area to link back to your site. In a general SEO campaign, link building efforts are typically directed towards getting high authoritative domains to link back to the site. While these links are very powerful and will make for a nice backlink profile addition, they are not always realistic for small to medium businesses. For instance, if you’re a local Roof Repair contactor, the changes of your website receiving a backlink from a high-authority is news site is very low – and, to be frank, a little fishy if you do. On the other hand, receiving links from local publications or news outlets is far more natural and increases your legitimacy within a local area.

The increasing level of competition has meant that businesses are now looking for smaller target markets, where they can thrive. And making efforts to stamp their online presence in such niches. Hence, with knowledge of such ideals, your home business can optimize to increase visibility, depending on the local target-niche. From this, you are assured of gaining a competitive edge over other competitors who have not yet identified the smaller target market and are still grappling with the increased market competition. Read additional information on this website.

For our italian guests:

Non importa quale sia il tuo obiettivo, se userai Google Ads o Instagram Ads o che tipo di marketing tu abbia in mente, non funzionerà senza una Call To Action convincente Quasi tutte le tue campagne e i tuoi contenuti dovrebbero avere un invito all’azione ben progettato per far compiere alle persone quella determinata azione l’azione. Il tipo di call to action che andrai ad utilizzare nella tua strategia di marketing determinerà se e quante persone faranno o no quella determinata azione

Questo è il unto di partenza, se hai ancora un account personale devi passare prima all’account business prima di leggere gli altri suggerimenti, ecco come fare: Vai sul tuo profilo e tocca l’icona in alto a destra, Tocca impostazioni , poi account e passa ad account aziendale. Collega il tuo account alla tua pagina Facebook, se ne hai una, altrimenti dovrai crearla. Aggiungi i dettagli del tuo account; Tocca su fatto. L’account aziendale ti dà accesso a funzioni e statistiche che non puoi avere con un account personale, tra cui: Instagram insights, Instagram Ads, Instagram Shopping, Informazioni di contatto e bottone per le call to action. Anche l’account creator ha i suoi vantaggi. Ma per la maggior parte degli esperti di marketing, un account aziendale basta e avanza.

Con la nostra esperienza e certificazioni da aziende rispettate nel settore come Google, SocialBooster è l’agenzia SEO che le aziende scelgono quando cercano di aumentare i loro ricavi onlineIl mercato online è competitivo, motivo per cui la tua attività (online e offline) ha bisogno di un’agenzia SEO affidabile ed esperta. SocialBooster è una Agenzia SEO freelance composta da esperti nella crescita di Ecommerce, Blog e Siti web. Scopri aggiuntivo dettagli on SocialBooster.

Law firm web design services? When someone comes in and only sees the first 10 seconds of your video, they send a signal to YouTube. YouTube interprets how the audience interacts with your video. A powerful indicator is the average viewing time. As you can see, for me it is 30%. Let’s illustrate with a practical example: Suppose you have a clip displayed 100,000 times. The average display duration is 10 seconds. The second video only exceeded 10,000 views. Here, the average display duration is 50 seconds. The second clip will have priority. It is preferable to make quality video content.

Pay-per-click is a model of advertising where marketers pay a fee every time people click on their ad. Basically, it’s the process of buying visits to your site, as opposed to getting them organically via SEO or other types of digital marketing. PPC is one of the types of paid search. It’s similar to SEM (search engine marketing) but can also include display advertising (cost-per-click based), and affiliate advertising. Affiliate marketing is one of the popular ways people make money online these days. If your affiliate program is successful, you might earn quite a decent passive income. Basically, affiliate marketing is a type of digital marketing where a person partners up with other businesses in order to receive a commission for the traffic s/he generates for this business. Imagine this: you put a link to an external website on your own blog or website. Every time a user proceeds to this external website and makes a purchase, you receive a commission.

Website speed is crucial for success, without it users will become frustrated and Googles algorithms will lower your ranking. Nearly 50% of users expect a web page to load in 2 seconds or less. The technical set up of the site can have an effect on this and many big picture files will not help the site speed. Images should always be optimised for your website. Mobile device traffic is booming and is set to increase exponentially over time. Is you site responsive on all browser platforms and devices? If not you will be missing out on a huge potential client pool. See extra details at law firm website design.

Competitive keywords are often dominated by large brands with insane backlink profiles and deep pockets. Just take a look at the number of referring domains to the pages ranking for “best credit card”. The results are dominated by big players like NerdWallet, Credit Karma, and CreditCards.com, and the average number of referring domains (backlinks from unique websites) to the top five results is over 300. Ranking for this keyword in the short-to-medium term would be impossible for 99% of people. That’s why it pays to go after keywords in your wheelhouse. In this case, that might be something like “best credit cards for lounge access”. While the search volume and organic traffic potential are much lower than for a competitive keyword like “best credit cards,” there are fewer big brands to compete with, and you won’t need as many backlinks to rank.

Even if you already have impressive traffic stats, the more, the merrier. Guest blogging allows you to build a stronger online presence and reach the top of the SERPs. You’re no longer centralized on your own platform or social media network. You now have access to the guest posting site’s readership. You also show up more frequently in search engines and stay fresh in netizen’s minds. After all, you seem to pop up everywhere when they look up your eLearning area of expertise. A word of caution: avoid redundant posts that annoy prospects instead of drawing them in. For instance, you discuss the same topic on numerous guest posts instead of approaching the subject matter from different angles.

Just about everyone is using their phone to browse the internet these days. And if you really want to tap into the massive opportunities of mobile search, then you really do need to prioritize optimizing your web site so that it looks good on a mobile device. If you are into web development of space, then you are probably already familiar with WordPress and similar content management systems, but for those who aren’t, WordPress is a super awesome, feature-rich and extensible CMS that lets you build mobile responsive websites without having you to write a single line of code.

We are a full-service marketing agency specifically working with Law Firms & Lawyers, specialising in digital marketing (SEO & PPC), social media, copywriting, sales training, PR and graphic design. We also offer other complementary services to the legal sector with our partnerships. Our founder, Ben Trott, worked for a large national law firm in the UK taking their marketing department from turning over £250,000 pa in legal work to well over £2,000,000 pa. See additional info at Law Firm Marketing.

How to get more Instagram followers tricks? Authentic content was a major trend for 2019 — and it’s set to become even stronger in 2020! We’re seeing tons of brands and businesses getting on board and showing a more honest, real, and vulnerable side to their brand and business, and getting huge engagement returns from it! A high level of authenticity can go a long way in building a stronger connection to your audience. When you can showcase the good with the bad, the struggles along with the wins, your brand will be more relatable to your audience. By switching her thought process to “caption first, and image second,” it allowed Sarah Nicole to be more journalistic in her approach, while being able to share more vulnerable and authentic moments of her life with her followers.

You can also get a lot of great insight from Instagram Analytics for Business accounts for free, under the Followers section. You may want to consider using a social media scheduling tool to schedule and automatically publish your posts for when your audience is the most engaged. One of the best ways to find and attract a new following is by seeking out your closest competitors’ Instagram accounts and engaging with their audience. These people have already shown some level of interest in the products you carry simply by following your competitors’ account. So how do you effectively steal your competitors’ followers? You can steal your closest competitors’ followers by engaging with them. There are several ways to engage with Instagram users, and the more work you put in, the more followers and repeat engagement you’ll get out of it.

Remember that Instagram is first and foremost, a social space. And the best way to let the Instagram algorithm know you have a “relationship” with another account is to like, engage, and comment on other brands’ posts. Take for example Later and Fohr – while we may have completely different businesses, there is some strong overlap on who our audience is and what they’re interested in. They could be small business owners interested in Instagram marketing, or influencers looking to build relationships with brands. Plus, we collaborated on special projects and support each other’s work. So it’s easy to see why a new Later follower might also be interested in learning more from Fohr! Discover additional details on instafollowerspro.com.

What Counts As An Organic View On Instagram? When you invest lots of time in putting up a top-notch video or story, and it’s just not well received by your audience – do you really feel motivated to continue creating high-quality content for your Instagram profile? More often than not, your audience likely doesn’t even get a chance to see your newly uploaded content because of how obfuscated, and downright weird the new Instagram algorithm can be. However, if your brand new post gets a tiny little bump in traction (in the form of a couple of views and likes), it can totally change the entire situation.

If you want to tag your photos properly, you’ll need to find and use the most relevant hashtags. This means doing the appropriate research to make sure you’re using hashtags that not only describe your brand, but are also being searched for on Instagram. To find relevant hashtags, you’ll want to use a free online tool like IconoSquare or Websta to start. Below, I used Websta to find relevant, related and popular hashtags for my men’s accessory brand by searching for key hashtags that are closely related to my brand. As an example, searching the hashtag #MensFashion, I was able to pull the following list of additional keyword hashtags along with the number of times they have been used (popularity).

Insta Followers Pro also gives instagram comments. These comments come from 100% real instagram accounts. We hate spam like others and using our comments service you can get 1000 of comments on your photos and videos. By using our Followers service you can get the most active followers on your account, which can boost your online business. Our Followers service is 100% free and many influencers around the world use our service to increase instagram followers. Discover extra details at https://www.instafollowerspro.com/.

Social media management services for insurance agents? Local link building is the practice of working with other websites in your local area to link back to your site. In a general SEO campaign, link building efforts are typically directed towards getting high authoritative domains to link back to the site. While these links are very powerful and will make for a nice backlink profile addition, they are not always realistic for small to medium businesses. For instance, if you’re a local Roof Repair contactor, the changes of your website receiving a backlink from a high-authority is news site is very low – and, to be frank, a little fishy if you do. On the other hand, receiving links from local publications or news outlets is far more natural and increases your legitimacy within a local area.

There are immense benefits to focusing on search engine optimization for nearby traffic. Depending on your niche and region, you could receive hundreds or thousands of monthly recurring visitors to your website by users who are actively searching for your products or services. These are HOT leads! While every business can benefit from a proper, robust, and balanced SEO campaign, the only question is how long a campaign will take and need to continue in order to outrank the competition on page one of Google and Bing. Do as much as you can on your own to lay a good foundation, then get serious with a campaign by the pros.

Reviews & Ratings: Getting positive reviews and higher ratings benefit your business in local SEO. Local reviews not just boost your company’s local reputation but also brings in potential new consumers. If you take a look at the local SERP, you can see ratings and reviews having their place within the local 3-pack. The quality of reviews is more into impacting your local search rankings.

In order to maximize results, you must design your site for maximum usability and reduce user frustration. That’s where our expertise comes in handy. We learn who your customers are, disect the best practices for converting that audience based on demographic and geographic data. What’s this mean? A custom-built site that gets more leads for you. Many sites are too bloated or too cookie-cutter; often putting design over clarity. Frustrated users typically don’t return – so keep the design clear, legible and informative. See additional information at Websites for insurance agents.

Nobody wants to visit a page that takes forever to load. That’s why page speed is a ranking factor for desktop since 2010, and for mobile since 2018. Lots of factors affect page speed, including your site’s code, server location, and images. You can get a rough sense of how your pages perform using Google’s Pagespeed Insights tool. Just plug in a URL, and you’ll see a score between 0–100, followed by improvement advice. The issue with Pagespeed Insights is that you can only test one page at a time. Solve this by signing up for Google Search Console, and checking the Speed report. This shows you which pages are loading slowly on desktop and mobile, and why. Some of these issues can be complicated, so your best bet is to ask a developer (or technical SEO expert) to fix them.

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